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Apple Search Ads has been introduced in Brazil and additional Latin American markets

The inclusion of Brazil in the roster holds particular significance, given its stature as one of the largest markets for the App Store worldwide. Recent studies indicate a notable surge in the Brazilian app market in 2023, with revenues soaring to $1.7 billion compared to the previous year's $1.4 billion. Furthermore, the country witnessed a staggering total of 10.2 billion app downloads throughout the year.

Regarding Apple Search Ads, an early 2023 investigation identifies it as the second-largest ad network for iOS user acquisition, boasting impressive rankings in both revenue generation and conversion rates. Apple Search Ads offers advertisers the strategic placement of ads across various sections of the App Store, including the Today app, the bottom of app product pages, the top of search results, and the "Suggested" section in the Search tab. Apple consistently updates its ad products and placements to enhance ad visibility and drive conversions for advertisers.

Moreover, in July, the company unveiled a new format and streamlined setup for Today tab ads, ensuring their full visibility upon users' initial entry into the App Store. Additionally, Business Insider reported in March of this year that the tech giant has commenced testing an AI-powered App Store ads product.

Source: adapted from an article by Jordan Bevan, Author for Mobile Marketing Reads.

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