Apps from China are influencing the structure of the global market
India has emerged as a pivotal market for Chinese export apps, showcasing a remarkable 50% availability rate in 2023. This significant presence signals a growing demand among Indian users for Chinese applications, challenging traditional perceptions of India's role in this domain. Additionally, Kenya has claimed a noteworthy share in the Chinese entertainment app market, boasting a 33% installation rate in the same year. This indicates a substantial user base in Kenya actively engaging with Chinese entertainment content.
The influence of Chinese e-commerce apps has seen India make an even more profound impact, securing an impressive 72% share of installations in 2023. This underscores India's expanding role in the global e-commerce landscape and its embrace of Chinese platforms.
On a broader scale, the global app landscape is experiencing a surge in overall app session growth, surpassing app installation rates in various regions such as INSEA (India, Southeast Asia), LATAM (Latin America), and MENAT (Middle East, North Africa, and Turkey). This trend reflects the maturation of user bases as users increasingly engage with existing apps.
Brazil, in particular, witnessed explosive growth in casino gaming app installations during Q3 2023, with a staggering 168% year-over-year increase. This surge points to a growing interest in casino gaming within the Brazilian market, presenting opportunities for developers and operators.
These developments underscore the dynamic nature of the global app ecosystem, with emerging markets like India and Kenya playing pivotal roles in shaping preferences and trends in app usage.
Source: adapted from an article by Anne Freer, Writer for Business of Apps.