Call of Duty: Mobile passes $3bn in lifetime revenue, half of all engagement for the franchise is on mobile
Activision Blizzard's Q2 2023 financial report has revealed impressive figures for Call of Duty: Mobile, the mobile spin-off of the popular shooter franchise. Since its launch in 2019, the game has generated a whopping $3 billion in lifetime revenue.
As the Call of Duty franchise approaches its 20th anniversary, Activision reports that "over half of all engagement" with the game is happening on the mobile platform. Call of Duty: Mobile stands as the sole full-release mobile title for the franchise, while Call of Duty Warzone: Mobile is currently undergoing regional testing. Given the immense success of its console and PC version, it's expected that Warzone Mobile will further boost player engagement.
Engagement and net bookings for Call of Duty: Mobile remained stable year-over-year, with the development team consistently enhancing the player experience and optimizing live operations. There were speculations earlier in the year about Warzone overtaking Call of Duty: Mobile, but those rumors were swiftly debunked. Both games cater to different niches, with Warzone offering a battle royale experience and Call of Duty: Mobile providing a classic multiplayer mode reminiscent of the mainline console titles.
The success of Call of Duty: Mobile is noteworthy for Activision, particularly in the context of engagement. Other major multiplayer franchises under the Activision Blizzard umbrella, such as Overwatch, have faced challenges due to the lack of mobile versions. This highlights the potential significance of mobile platforms in expanding and sustaining player engagement.
While Call of Duty: Warzone Mobile is still in its soft-launch phase, its impact on audience share upon full release remains uncertain. Nevertheless, these numbers indicate that Activision may wield substantial mobile influence through the Call of Duty franchise, complementing the already significant presence of King (acquired by Microsoft in the Activision Blizzard deal).
Source: Iwan Morris, Staff Writer at PocketGamer