The secret to its success lies in its award-winning AI algorithm which revolutionises the way mobile marketing campaigns are being executed.

A Germany-based company, Gamelight has swiftly evolved into the largest user acquisition platform for mobile games within just one year. 

The secret behind Gamelight’s success? 

The core of it lies in the innovative award-winning AI algorithm. By leveraging its extensive user base across 10 self-published game recommendation platforms, Gamelight consistently manages to deliver high-quality users to top-grossing mobile game publishers worldwide. Already within its first year, Gamelight became one of the largest game recommendation platforms in North America, Europe, Japan and South Korea. 

Gamelight’s Co-Founder Florian Elmies shares: “We built Gamelight from scratch without any external investment or any large company behind us. And it is very honouring to see how Gamelight became a known name in mobile marketing in such a short time, thanks to the quality and scale we deliver to our advertisers.”

The growth of the platform is also thanks to its diverse and dynamic team, spread across 12 different locations worldwide, from the on-site office in Hamburg to countries like Canada, the UK, China, and across all over Europe. Finding the best people across the world creates broad perspectives and an inclusive culture, driving Gamelight's evolution and success. 

We asked Gamelight's Co-Founder Günay Aliyeva what she thinks Gamelight's secret to success is; she shared: “Our AI platform is solid, delivering remarkable results that consistently impress our partners. We aimed to address the challenges faced by many UA managers, and with our exceptional team, we are successfully achieving this goal!"

Recognition received by Gamelight in 2023

• Won the Platinum award as the "The Best AI Tool" at the dotComm Awards, as well as the “Best Digital Advertising Campaign” and “Best Data Gathering and Implementation Campaign”.

• Currently ranked as a TOP 3 advertising source on AppsFlyer Index across multiple game verticals and regions, next to giants Google and Meta, outperforming Applovin, ironSource, Unity, TikTok and others.

• Acknowledged as the Best App Advertising platform at the App Growth Awards 2023. 

• Gamelight covers 11.25% of ad spend of all Match-3 games globally, and 15%-20% in their 11 active Geos, being in the TOP3 largest sources on iOS and in the TOP 2 on Android just after Google Ads according to Singular Market Report.

• Won the Digiday Technology Award in the category of Best Mobile Marketing Platform, outperforming AppsFlyer, Liftoff, PLAYSTUDIOS, and Adjust. 

So, how exactly does Gamelight's AI algorithm function?

Gamelights AI platform utilises a vast array of data points to provide actionable insights and drive results. This data enables Gamelight to understand user preferences and tailor marketing strategies accordingly.

By delving into users' gaming history, Gamelight’s algorithms can examine user preferences, favoured genres, and past game interactions. This knowledge allows them to deliver highly relevant recommendations that resonate with individual players.

To further enrich the understanding, Gamelight integrates demographic data, such as age, gender, and location, into the analysis. This deepens the comprehension of the target audience, enabling the platform to deliver precise targeting and personalised user experiences.

Additionally, the platform excels at identifying behavioural patterns among players. This invaluable insight helps enhance user engagement and retention, fueling Gamelight’s algorithms to optimise user experiences and drive longer play sessions.

The future of the platform

Gamelight is not stopping here. Co-founder Florian Elmies has exciting insights into their future plans:

"We're about to shake up the world of mobile advertising. Our upcoming projects will bring more fun to users and greater successes to app publishers, introducing entirely innovative concepts that haven't been seen before."

Gamelight's cutting-edge AI algorithm is revolutionizing the mobile marketing landscape, providing game developers with a unique strategy to engage users and drive revenue growth. Through personalized recommendations rooted in extensive data analysis, Gamelight consistently delivers exceptional results, surpassing industry standards and reshaping conventional norms in mobile marketing.