We’re delighted to announce that Gamelight, the leading rewarded user acquisition (UA) platform, is now fully integrated with Airbridge, a trusted mobile measurement and attribution partner. Through this integration, app and game developers using Airbridge will be able to leverage Gamelight’s advanced Rewarded UA capabilities, while enjoying the deep measurement, transparency and cross-platform insights Airbridge is known for.

What is Gamelight?

Gamelight is a leading rewarded mobile marketing platform that helps app publishers and advertisers optimise their user acquisition (UA) strategies. With its focus on Rewarded UA, Gamelight allows developers to engage users in a natural and rewarding way by recognising them for their in-game actions and achievements.

Using real-time data and machine learning, the platform personalises user experiences to boost engagement and retention. Thanks to its strong track record of delivering measurable results, Gamelight is recognised as a trusted leader in user acquisition and player retention across the app industry.

What is Airbridge?

Airbridge is an innovative mobile measurement and attribution platform that helps app and game marketers scaling across mobile, PC, console, and web-to-app. It provides a unified view of the player journey from ad click to in-game events without data loss. 

Teams can track 200+ metrics to measure ROAS, retention, revenue, and churn, supported by predictive LTV (pLTV) and predicted lifetime (pLT) models to surface high-value users and potential churn risks. Funnel and cohort analysis offer visibility into where players convert or drop off, helping teams evaluate onboarding, engagement, and monetization flows. 

With flexible integrations and transparent reporting, Airbridge enables UA, product, and data teams to work from the same source of truth and make decisions grounded in performance data. 

Why This Integration Matters

By connecting Gamelight’s rewarded UA engine with Airbridge’s unified measurement infrastructure, publishers and advertisers gain a powerful end-to-end solution: from acquisition to attribution to performance optimisation.

As Günay Azer, founder of Gamelight, explains:

"The future of user acquisition lies in transparency and intelligence. Partnering with Airbridge brings both — uniting scalable rewarded marketing with a new standard of accurate, privacy-safe measurement."

This partnership reflects a shared vision between both companies: making user acquisition more measurable, more transparent, and ultimately more effective for developers.

Roi Nam, CEO and founder of Airbridge, adds:

“Sustainable growth starts with transparency and dependable insight. Airbridge is built to give marketers clarity and confidence in every decision. Partnering with Gamelight allows us to extend that clarity into rewarded UA, helping studios grow efficiently and at scale.”

Here’s what this means in practice:

• Seamless Integration for Attribution and Rewarded UA: Publishers using Airbridge can now easily connect with Gamelight’s platform, making it simpler than ever to set up, track, and optimise rewarded user acquisition campaigns. The integration ensures smooth data flow between both platforms, giving developers a complete view of performance from install to engagement.

  
  

• Smarter Campaign Optimisation: By combining Airbridge’s accurate, privacy-friendly attribution data with Gamelight’s rewarded mobile marketing, developers can make smarter, data-driven decisions that improve campaign efficiency. This collaboration helps maximise ROI by ensuring rewards reach the most valuable users at the right time and through the right channels.
  

• Stronger Retention and Engagement: With Gamelight’s personalised rewards system and Airbridge’s cross-platform tracking, developers can understand user behavior more deeply and tailor their engagement strategies accordingly. Real-time data and machine learning make the experience dynamic and rewarding, encouraging players to stay active over time.
  

• Expanded Opportunities for Publishers: This integration opens new possibilities for developers using Airbridge’s unified measurement platform to enhance their UA strategies with Gamelight. Together, they provide a powerful combination of transparent measurement, intelligent targeting, and scalable growth tools, driving sustainable performance across every stage of the user journey.

  
  

Conclusion

The Gamelight - Airbridge integration represents a strategic upgrade for mobile game and app developers who want both advanced rewarded UA and true measurement transparency. By unifying Gamelight’s reward system with Airbridge’s robust attribution and analytics, studios get a complete set of growth tools that help them acquire, engage, and retain valuable users, with clear insight into what’s driving results and why.

Whether you’re scaling a new title or optimising long-term player value, this partnership gives you the foundation to grow smarter, measure fully, and succeed sustainably.