GumGum's Mindset Platform unveils a revolutionary Index, providing brands with actionable insights to enhance ad alignment with consumer interests
GumGum, the pioneer of mindset technology, introduces the groundbreaking Mindset Index, a transformative data insight platform designed to redefine how brands evaluate audience engagement within specific content. The Mindset Platform seamlessly integrates high-impact ad creatives with GumGum's proprietary AI-powered technologies, Verity, and the Playground xyz Attention Intelligence Platform (AIP), providing brands with a comprehensive solution to understand the correlation of context and attention.
This unified platform serves as a one-stop-shop for brands navigating the complexities of consumer attention without relying on invasive personal data. The Mindset Index, a first-of-its-kind metric, empowers brands to gain holistic, action-driven insights into the content categories that capture the most audience attention. Leveraging GumGum's scaled platform, which reaches over 550 million consumers monthly, brands can unlock new audiences, innovate differentiated strategies, and reshape campaign messaging and strategies.
GumGum CEO, Phil Schraeder, emphasizes the transformative impact of the Mindset Platform, stating, "The Mindset Index serves as the brand’s gateway to truly understanding the moments that capture their audience’s attention, campaign-by-campaign, at scale." The platform enables brands to discover untapped audience segments, pinpoint audience focus and engagement, and elevate creative strategies, all while respecting consumer privacy and circumventing the need for cookies and personal identifiers.
The Mindset Index emerges as an essential tool for brands, fostering deeper, authentic connections and successful outcomes with their audiences. Schraeder cites a compelling example with Domino's leveraging the Mindset Index to identify that 'Fitness and Health' content drove significant attention to their pizza delivery campaign, resulting in a remarkable 398% return on ad spend.
In an industry where contextual and attention insights have historically remained siloed, GumGum's Mindset Platform and the innovative Mindset Index represent a game-changer, providing brands with unparalleled capabilities to navigate the evolving landscape of consumer attention with precision and effectiveness.
Source: adapted from an article by Mobile Marketing Magazine.