top of page

IconPeak and Unico Studio: An Examination of Elevating Key Performance Indicators (KPIs)

In a highly competitive arena, Unico Studio strategically charts its course through user acquisition, aiming for an expanded player base without compromising gaming content quality. The focal challenge lies in devising effective strategies to attract new users while maintaining a meticulous focus on Return on Ad Spend (ROAS).

Meet the Players:

About IconPeak:

IconPeak, a powerhouse in user acquisition campaigns, blends cutting-edge technology, expertise, and robust data. Their approach centers around reaching Cost Per Install (CPI) and Cost Per Action (CPA) goals, leveraging intelligence tools and machine-learning capabilities.

About Unico Studio:

Unico Studio, a prominent name in mobile game development, is renowned for crafting innovative and globally resonant gaming experiences. At the forefront is the critically acclaimed Brain Test, a flagship game challenging players with clever puzzles and mind-bending scenarios.

Strategic Approach:

Precise Targeting:

IconPeak harnesses comprehensive user data analysis to identify and target audience segments with high revenue potential.

Personalized Engagement:

Implementing tailored ad campaigns and in-game experiences, IconPeak aims for customized interactions, enhancing user engagement and conversion rates.

Iterative Optimization:

IconPeak refines strategies in real-time, maximizing ROAS by attracting revenue-generating users, achieving dual success in growing the user base and client revenue.

Setting the Stage for Success:

Campaign Events and Clear Goal Definitions:

Establishing campaign events with clearly defined goals, tracking all relevant events, is a pivotal step in the user acquisition journey. Leveraging view-through attribution, IconPeak effectively utilizes user impressions to target precise audiences, expanding reach through its sourced channels. The implementation of A/B testing proves crucial in identifying and enhancing high-performing creatives.


Unico Studio and IconPeak's collaborative efforts showcase a strategic synergy in navigating the challenges of user acquisition. Their commitment to precision targeting, personalized engagement, and iterative optimization sets the stage for continued success in the dynamic landscape of mobile gaming.

Source: adapted from an article by Mobidictum.

bottom of page