Monster Hunter Now has achieved resounding success, reaching a milestone of $100 million in revenue in less than three months
Niantic's Monster Hunter Now has achieved another significant milestone in just under three months since its release, surpassing $100 million in gross revenue across both the Apple App Store and Google Play.
This achievement follows a series of successes, including generating $31.44 million in revenue in the game's first month and reaching 10 million downloads within its initial 35 days. The rapid climb to $100 million within three months showcases exceptional revenue generation, indicating sustained momentum since the game's launch.
Japanese fans have notably contributed the majority of the success, with 70% of revenues coming from Japan, accounting for 35% of the total downloads. This reinforces Sensor Tower's optimistic outlook, suggesting that Niantic's latest release has the potential to "surpass" its flagship Pokémon Go in the region.
Niantic's journey to replicate the success of Pokémon Go, considered by some as a one-off outlier in the augmented reality space, has been an extended one. However, Monster Hunter Now seems to have captured that lightning once again, this time with a Japanese monster-fighting IP.
The game's potential was evident early on, with significant interest building up to its release and attracting five million downloads by the end of the launch week. Subsequently, it reached 10 million downloads, with Japan, the US, and Taiwan being its largest audiences, accounting for 35%, 14%, and 12% of downloads, respectively.
When it comes to the biggest spenders, Japan dominates with a substantial 70% of Now's revenue, creating a significant lead over the second-biggest spender, Hong Kong, at 9%. The US and Taiwan share the third position at 7% each, according to AppMagic data.
Approaching its three-month anniversary on December 14, Monster Hunter Now appears poised to continue its ascent as a mobile gaming phenomenon. Major content updates are scheduled every three months to maintain player engagement, with the first significant overhaul promising game balancing, new weapons, and a plethora of new monsters with each new season.
Source: adapted from an article by Aaron Astle, News Editor for PocketGamer.biz.