Playtika, a major player in the mobile gaming industry, has agreed to acquire SuperPlay, the Tel Aviv-based maker of popular titles like Dice Dreams and Domino Dreams, in a deal that could reach up to $1.95 billion. The initial acquisition price is set at $700 million, with the potential to increase by $1.25 billion based on SuperPlay’s financial performance over the next three years.

This acquisition is a clear indicator that mobile gaming deals are once again gaining momentum. The transaction is expected to provide Playtika with a significant boost, thanks to SuperPlay’s proven track record of creating successful games and its strong lineup of upcoming titles. SuperPlay's hit games, Dice Dreams and Domino Dreams, have grown rapidly, making this deal a strategic win for Playtika.

SuperPlay’s Growth and Successful Titles

Founded in 2019 by Gilad Almog and Eyal Netzer, both former Playtika employees, alongside industry veteran Elad Drory, SuperPlay has quickly emerged as a powerhouse in the mobile gaming space. Its top titles, Dice Dreams and Domino Dreams, have both experienced impressive user growth.

As of August 2024, Dice Dreams and Domino Dreams had a combined 1.7 million daily active users, demonstrating SuperPlay’s ability to capture and maintain player engagement on a global scale. With these hit titles and two more games in development, Playtika is acquiring not just successful games but also an expert team with a talent for creating hit games.

Strategic Impact of the Acquisition

Playtika’s acquisition of SuperPlay offers numerous benefits:

• Gaining high-growth titles in the coin looters and board game categories.

• Adding an experienced development team with a strong history of launching profitable games.

• Taking advantage of the strong fit between Playtika and SuperPlay to work better together.

• Positioning itself for long-term financial growth, thanks to SuperPlay’s robust pipeline and player base.
  

Playtika’s CEO, Robert Antokol, highlighted the significance of this acquisition, noting, “SuperPlay’s proven talent and success in navigating complex environments align seamlessly with our team. Together, we’re expanding our ability to deliver exceptional experiences to players worldwide.”

Deal Terms and Financial Considerations

Playtika will pay an up-front amount of $700 million, with the potential for an additional $1.25 billion based on SuperPlay’s performance between 2025 and 2027. The deal structure minimises risk while incentivising SuperPlay to meet ambitious revenue and EBITDA targets.

The acquisition is expected to close by the fourth quarter of 2024, pending regulatory approvals and other closing conditions.

Continued Leadership and Vision at SuperPlay

Following the acquisition, Gilad Almog and Eyal Netzer will continue to lead SuperPlay as a standalone studio under Playtika. Their focus will remain on scaling their existing titles and launching new games, with Playtika’s support offering new resources for expansion.

“We’re incredibly excited for this opportunity,” said Almog and Netzer in a statement. “With Playtika’s backing, we’ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights.”

SuperPlay’s Case Study with Gamelight

Since 2022, SuperPlay and Gamelight have collaborated on multiple fronts to grow the user base for Dice Dreams and Domino Dreams, surpassing $500,000 in daily spend. This collaboration has delivered exceptional results, including a 15% increase in average ARPU on the Google Play and Apple App Store, as well as a 38% higher D30 ARPU compared to all other media sources.

Additionally, Gamelight’s efforts have directly impacted store rankings, resulting in an impressive organic uplift. The collaboration has also included special in-game events synced with holidays, which led to a 32% boost in revenues during these periods.

For more details on this collaboration, check out our full SuperPlay case study here.

Conclusion: Playtika and SuperPlay Aim for New Heights

With this acquisition, Playtika is set to solidify its leadership in the mobile gaming market while giving SuperPlay the support and resources needed to continue creating exceptional games like Dice Dreams and Domino Dreams. As this deal moves forward, it will undoubtedly reshape the mobile gaming landscape.

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