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Pokémon hits another milestone with $1.9 billion in revenue this year

The Pokémon Company has announced its most successful financial year to date, generating a record-breaking ¥297.5 billion ($1.9 billion) in revenue for the fiscal year ending February 29th, 2024. This represents a 15% increase compared to the previous fiscal year's ¥235 billion ($1.5 billion), reflecting the enduring popularity and financial strength of the Pokémon brand.

In addition to its impressive revenue figures, The Pokémon Company also reported a significant rise in net profit. The company recorded a net profit of ¥62.7 billion ($402 million), marking a 28% increase from the previous year's ¥49 billion ($314 million), as detailed by industry analyst Dr. Serkan Toto.

The Pokémon Company’s financial performance has been robust, especially during the COVID-19 pandemic when earnings surged by over 70% year-on-year into February 2022. While the growth rate has moderated since then, the company's revenue has continued to climb, setting new records annually. Unlike many other game developers that faced financial difficulties post-pandemic, The Pokémon Company has maintained its profitability and growth momentum.

This latest financial achievement underscores the sustained appeal and market strength of the Pokémon franchise. From its mobile games to its merchandise and media ventures, Pokémon continues to captivate audiences worldwide, driving significant revenue growth.

As the company moves forward, its ability to innovate and expand its product offerings will be crucial in maintaining this upward trajectory. Given the current trends, The Pokémon Company appears well-positioned to continue its record-breaking performance in the years to come.

Source: adapted from an article by Aaron Astle, News Editor for

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