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Pokémon Sleep Approaches $100 Million in Revenue as First Anniversary Nears

Pokémon Sleep is on the verge of hitting $100 million in revenue just one week shy of its first anniversary, a remarkable achievement for the health tracker app that took a leisurely four years to transition from announcement to release.

This mobile title, The Pokémon Company's latest blue ocean project aimed at enhancing player wellbeing, focuses on sleep health, complementing Pokémon Go's daily activity tracking.

Although $100 million in a year might seem modest compared to Pokémon Go's nearly $1 billion annual average, it's a significant milestone that many mobile titles can only dream of reaching.

Napping Pays Off

The majority of this $100 million has been contributed by Japanese players, who have spent $73 million on Pokémon Sleep since its launch on July 17, 2023, according to AppMagic estimates. U.S. players have added another $15 million, with Taiwan in third at $4 million.

Pokémon Sleep has also amassed approximately 9.8 million downloads, with 44% of users based in Japan, followed by the U.S. with 17% and Taiwan with 7%. This distribution shows a slightly more balanced pattern than the revenue figures.

Revenue spikes have been observed during special events, such as cozy Eevee Week, the legendary Raikou Research, and the highly lucrative Holiday 2023 event, which generated $4 million in one week last December.

The latest revenue peak occurred during the Entei Research event, a follow-up to the Raikou event, with the final member of the trio, Suicune, expected to appear in the future. During the first week of the Entei event, revenue jumped to $3.8 million from $1.4 million the previous week.

Today, July 8, marks the beginning of Sleep’s latest event, the 1st Anniversary Lead-Up Gift Week, offering seven days of bonus Sleep Points as fans relax with Snorlax, Pikachu, and other favorites.

For superfans, a stay at the Pokémon Sleep hotel is an option, though it comes with a hefty price tag of nearly $1,800 per night. Source: adapted from an article by Aaron Astle, News Editor for

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