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PUBG Mobile tops $10 billion in revenue

According to research firm Sensor Tower, PUBG Mobile has achieved a remarkable milestone, surpassing $10 billion in revenue.

While PUBG Mobile has enjoyed worldwide success, China has emerged as a particularly lucrative market, contributing 60.3% of the game's total revenue. The United States follows with 10.7%, Japan 3.7%, and South Korea 1.6%.

China also leads in average revenue per download (ARPD), with an average of $34.2. Japan closely follows at $31.8, followed by the USA at $15.9 and South Korea at $7.9. The game's success in Japan, a historically challenging market for mobile game makers, highlights its strength and appeal.

Regarding downloads, India takes the lead, where the game operates as Battlegrounds Mobile India (BGMI), accounting for 21.8% of the total. China and the USA ranked the top three at 14.3% and 5.9%, respectively. However, exact download figures were not disclosed by Sensor Tower.

PUBG Mobile is recognized as the second highest-grossing title of the past two years, only behind another Tencent title, Honor of Kings. PUBG Mobile reigns supreme among shooting games, with over three times the sales of the second best-selling title, Garena Free Fire.

Sensor Tower attributes PUBG Mobile's success to several factors. The game effectively translates the appealing elements of the original PC release to the mobile platform while improving accessibility with intuitive controls and a user-friendly interface. Additionally, the company has leveraged the immersive gameplay and social meta features of the battle royale genre to provide players with a team-based gaming experience.

Despite its achievements, PUBG Mobile has faced challenges in India. The game was initially banned in 2020 due to concerns about Tencent mishandling user data. It was subsequently relaunched as BGMI with Krafton assuming publishing responsibilities within the country. However, the game was again removed in 2022 before returning triumphantly in May. Given India's status as one of the world's largest mobile-first gaming markets, this comeback could propel PUBG Mobile to even greater success.

Source:  Lewis Rees, Staff Writer at PocketGamer

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