It is the latest product from LOUD Ventures GmbH, a German mobile game development and publishing company based in Hamburg, which has previously achieved success with numerous mobile apps in the gaming and entertainment vertical. Their apps reached TOP 10 highest-grossing and free apps ranking in 30+ countries, including US, UK, DE & FR.

Gamelight’s Co-Founder Günay says: “Gamelight’s algorithm analyzes users’ playtime, engagement, competitor game usage & demographics data to identify users with the highest likeliness of long-term engagement on our partners’ games.”

Co-Founder Florian added: “We have exclusive access to the said data points, which puts us in a clear advantage over other UA sources that are simply connected to 3rd party apps.”

This seems to be working well, as Gamelight is the only advertising network that can boast about a 100% advertiser retention rate and 0% churn rate!

Gamelight has been working with some of the largest mobile game publishers in the world to deliver new loyal users to their mobile games. It has an easy-to-use self-serve dashboard that enables advertisers to have complete control over their user acquisition campaigns, having access to complete data sets and power to set their own targeting options to acquire users that are most fitting for their games.

Using advanced targeting options like age & gender, competitor games, vertical and lookalike targeting, the platform recommends the ideal games to each user while optimizing ad campaigns towards the highest ROAS (Return on Ad Spend) and Retention Rate.

Gamelight utilizes the rewarded playtime model, where gamers are rewarded with points for their time playing the game. The app’s unique loyalty program generates a dedicated fanbase for the featured games, successfully acquiring users for its clients and maximizes  game’s retention & engagement rates.

Explore the Gamelight dashboard and its unique features HERE.

To talk to one of Gamelight’s mobile game marketing experts, write to partners@gamelight.io 

Source: https://mobilegaminghub.com