Subway Surfers hits 4bn downloads
Sybo's popular game, Subway Surfers, achieved a remarkable milestone by surpassing four billion downloads, solidifying its position as the most downloaded game of 2022. The game maintained over 20 million daily active users (DAU) and 150 million monthly active users (MAU). It also gained significant popularity on TikTok, accumulating 6.9 million fans, 31 million monthly views, and an average of 5.3 million likes per month.
Mathias Gredal Nørvig, CEO of Sybo, expressed pride in the team's achievement and gratitude towards the dedicated global community of Subway Surfers players. He emphasized that 2022 was a pivotal year for the game and promised to offer fresh ways for fans to engage with the franchise in the future.
Subway Surfers' consistent growth and longevity exemplify the game's importance in the mobile gaming industry. It demonstrates the power of good design in attracting and retaining a loyal audience, appealing to both younger and older players.
The success of Subway Surfers also highlights the positive outcome of Miniclip's acquisition of Sybo. Despite initial skepticism about Miniclip's prospects, the acquisition has proven to be a resounding success, propelling the company forward and reinforcing its transition from Flash to mobile gaming. The question remains whether Sybo and Miniclip will continue to build upon the current version of Subway Surfers or if they have plans for a new entry in the franchise.
Source: By Iwan Morris, Staff Writer at Pocket Gamer