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Supercell's games boast a Monthly Active User (MAU) count of 200 million, with 68% of Clash of Clans players discovering it through word of mouth

Iwo Zakowski, the Head of Marketing at Supercell, took the stage at RovioCon 23 in Helsinki, sharing insightful data about the gaming giant's notable titles, particularly Clash of Clans. Key highlights from the presentation, as reported by PocketGamer.biz, shed light on Supercell's portfolio, recent achievements, and future aspirations.


Crucial Insights:


- Supercell's current lineup, including Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars, commands a massive audience of 200 million Monthly Active Users (MAU).

- Organic popularity remains a hallmark for Supercell, with 68% of Clash of Clans players discovering the game through word of mouth, while app stores contribute only 15% of user acquisition.

- In September, the Daily Active Users (DAU) for Clash Royale surged from 13 million to over 14 million, attributed to Supercell's strategic partnership with Chess.com.


Future Ambitions:

Iwo Zakowski emphasized Supercell's ambitious goals, stating that their games need to become "f**king famous" and an integral part of pop culture.


Leadership and Strategy:

Joining Supercell in April 2023, Iwo Zakowski, with a background in global brand marketing at Burger King and marketing direction at Danone, is making waves in the gaming industry. Despite his newcomer status, Zakowski aligns with Supercell's mission.


Challenges and Innovation:

CEO Ilkka Paananen outlined challenges in February, stressing the need for more innovative games and continuous improvement of existing live service titles. He emphasized the importance of creative risks focused on future success.


Portfolio Expansion:

Known for its selective approach, Supercell actively seeks to expand its portfolio. Although some projects, like Floodrush, faced early closures, the company persists with titles like Clash Mini, Clash Heroes, Squad Busters, and the recently announced monster hunting game, mo.co.


Financial Milestones:

AppMagic reports four Supercell games exceeding $1 billion in lifetime revenue. Clash of Clans surpassed $10 billion in 2022, cementing its status among the highest-grossing mobile titles.


As Supercell navigates the evolving gaming landscape, its commitment to innovation, strategic partnerships, and a diverse portfolio underscore its quest for sustained success and new industry heights.


Source: adapted from an article by Evgeny Obedkov, Author for Game World Observer.

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