The mobile game "Kim Kardashian: Hollywood" is set to be discontinued, leading to its removal from app stores, with the end of service scheduled for April
The curtain is closing on Kim Kardashian's mobile game adventure as it officially exits the digital stage, with its listings removed from both Apple's App Store and the Google Play Store. Players, now faced with a countdown within the game, are informed that the final act is set to unfold on April 8, 2024.
In a move mirroring the approaching conclusion, in-app purchases have been disabled. However, players can still utilize pre-existing in-game currency until the final closing date, adding a bittersweet touch to the farewell.
Developed by California-based studio Glu Mobile, Kim Kardashian: Hollywood made its debut in June 2014, marking nearly a decade of success. The game not only garnered widespread acclaim but also translated into record financial results for Glu, accumulating an impressive $120 million in revenue within its first year.
The success of Kim Kardashian: Hollywood has been attributed in large part to its significant female playerbase, a demographic that now represents 74% of women engaging in mobile games daily. The game's premise, a virtual journey to stardom under the mentorship of Kim Kardashian, involves modeling, acting, and virtual public appearances.
Kim Kardashian expressed her gratitude to the game's dedicated community, stating, "I'm so grateful from the bottom of my heart to everyone who has loved and played Kim Kardashian: Hollywood in the past 10 years. This journey has meant so much to me, but I’ve realized that it’s time to focus that energy into other passions."
Glu Mobile's investment in the game included a $126 million injection from Tencent, securing a 14.6% ownership stake and coinciding with a collaboration deal with Britney Spears. However, with the passage of time, the dynamics have shifted, and the closure of Kim Kardashian: Hollywood aligns with the trend seen in other iconic games reaching their end of service.
As famous titles inevitably reach the conclusion of their service life, there comes a point where the publisher's share of earnings no longer justifies the ongoing operational costs. Kim Kardashian: Hollywood's departure from the gaming scene, while marking the end of an era, is not entirely surprising within this evolving landscape.
This development is not unique, as another notable 2014 title, Square Enix's Dragon Quest Monsters: Super Light, is also set to bid farewell later this month. As these beloved games take their final bow, the gaming community reflects on the memories and cultural impact they have made throughout their successful runs.
Source: adpted from an article by Aaron Astle, News Editor for PocketGamer.biz.