How Rewarded Ads Can Influence User Acquisition in Mobile Games

Rewarded ads have become a cornerstone in mobile game monetization and engagement, but their role in user acquisition (UA) is equally powerful. These ad formats offer users in-game rewards in exchange for watching video ads, creating a non-intrusive experience that enhances retention and monetization. However, their effect on UA is often overlooked.

By incorporating rewarded ads in your UA campaigns, you can attract users who are already inclined to engage with ads, making them more valuable in the long term. Additionally, these formats help improve ROAS by boosting LTV, especially when optimized for the right audience.

Looking to take your game to new heights? To effectively manage your campaign, we suggest utilizing self-serve dashboards that offer complete budget control and allow you to choose targeting options tailored to your game's needs.

Experience the Gamelight dashboard, an all-in-one self-serve advertising platform designed to deliver your game to the most relevant users. With advanced targeting capabilities like age, gender, vertical, and competitor game targeting, you can determine which precise users will see your ads. Setting up your account and launching your first campaign takes just 5 minutes with Gamelight!

Click HERE to check the self-serve dashboard of the Gamelight advertising platform.

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