Leveraging Seasonal Trends to Boost UA Campaigns

Seasonality plays a significant role in mobile game user acquisition. Players’ interests shift throughout the year—during holidays, school breaks, and special events. Smart developers align their marketing campaigns with these periods to maximize exposure and engagement.

Why Seasonal Trends Matter

• Higher User Activity: Users spend more time on their phones during holidays and breaks.

• Special Promotions: Tie your ads to holiday offers or themed content.

• Lower Competition: Target less saturated times for better ad rates.
  

Seasonal UA Planning Tips

• Analyze past performance data to identify seasonal spikes.

• Design holiday-themed creatives and promotions.

• Schedule campaigns ahead of peak periods to maximize reach.

Ready to scale your game's success? Our top recommendation for managing your campaign is to utilize self-serve dashboards, giving you complete control over your budget and the ability to select targeting options that perfectly align with your game.

Explore the Gamelight dashboard, an all-in-one self-serve advertising platform that ensures your game reaches the right users. With advanced targeting features like age, gender, vertical, and competitor game targeting, you have the freedom to choose the exact users who will see your ads. What's more, it only takes 5 minutes to create your account and launch your first campaign with Gamelight!

Click HERE to check the self-serve dashboard of the Gamelight advertising platform.

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