Why First-Party Data Is the Future of Mobile Game Marketing

With increased privacy regulations and the decline of third-party cookies, mobile game marketers are turning to first-party data to drive their user acquisition (UA) strategies. First-party data—collected directly from users—offers accuracy, relevance, and privacy compliance that third-party data can no longer guarantee.

Advantages of First-Party Data

• Better Targeting: Insights come directly from users, making them more accurate.

• Increased Privacy Compliance: Collecting and using your own data reduces dependence on third-party sources.

• Improved Engagement: Personalized campaigns based on user behavior lead to higher conversion and retention rates.
  

Tips for Using First-Party Data in UA

• Encourage account sign-ups or newsletter subscriptions.

• Leverage in-app behavior to inform ad creatives and targeting.

• Use data to segment users by interests and preferences.

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The Gamelight advertising platform, backed by AI technology, is a leading mobile game marketing solution equipped with an intuitive self-serve dashboard. Operating on a CPI basis, it drives direct traffic from a self-published mobile game recommendation platform. Moreover, you can set up your account and launch your first campaign in just 5 minutes!

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