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The Power of Seamless Gaming: Tackling App Crashes and ANRs
This blog assists with understanding the challenges posed by crashes and ANRs to implementing actionable strategies for improvement

Karyna Tkachenko
4 min read


The Potential of Mobile Game Performance: Leveraging Advanced Monitoring and User Experience Tools
This blog discusses advanced mobile monitoring and user experience tools

Karyna Tkachenko
2 min read


The Evolving Landscape of Mobile Game Marketing: Embracing Creativity in a Changing Environment
This blog explores three notable changes in the realm of creative content for mobile game marketing

Karyna Tkachenko
3 min read


Mobile Game Marketing Potential with Time to Install (TTI)
The blog explains how to uncover the untapped power of TTI in mobile game marketing

Karyna Tkachenko
3 min read


Unlocking New Frontiers: Exploring Innovative Channels for Mobile User Acquisition
This blog series delves into nine emerging channels that mobile app publishers are beginning to explore to drive user acquisition

Karyna Tkachenko
3 min read


Unlocking New Horizons: Embracing Innovative Strategies for Mobile User Acquisition (Part 2)
This second blog of the series delves into four more unconventional channels gaining traction in the mobile advertising landscape

Karyna Tkachenko
3 min read


The Relentless Rise of RPGs in Mobile Gaming
The blog delves into the reason of RPGs experiencing such a meteoric rise in the realm of mobile gaming

Karyna Tkachenko
3 min read


Embracing Diversity: Creating Inclusive Gaming Communities
The blog explores the diverse motivations behind players' gaming habits

Karyna Tkachenko
2 min read


Overcoming Technical Debt in Mobile Game Development: A Developer's Dilemma
The blog explores the obstacles faced by developers in addressing technical debt

Karyna Tkachenko
3 min read


The Intersection of Artificial Intelligence and Responsibility in Mobile Game Development
This blog explores the pivotal role of AI in mobile game development and the necessity of upholding ethical and responsible practices

Karyna Tkachenko
3 min read


The Mobile Game Marketing Maze: Understanding Attribution Models
The blog explores three primary attribution models – Last Touch, First Touch, and Multi-Touch Attribution (MTA)

Karyna Tkachenko
3 min read


Sustainable Success in Mobile Game Development: A Fresh Approach
The blog explores how embracing a fresh perspective on mobile game development can lead to sustainable success

Karyna Tkachenko
4 min read


Maximizing ROI: AI Marketing Strategies for Mobile Game Promotion
The blog explores how AI marketing strategies can boost ROI for mobile games

Karyna Tkachenko
2 min read


Unraveling the Pros and Cons of Mobile App Attribution: A Comprehensive Guide for Mobile Game Marketers
The blog delves into the benefits and challenges of implementing a mobile marketing attribution strategy

Karyna Tkachenko
3 min read


Leveraging AI Marketing in Mobile Game Promotion: Pros and Cons
The blog explores the pros and cons of incorporating AI marketing strategies into mobile game promotion

Karyna Tkachenko
2 min read
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