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Mobile Game Marketing Potential with Time to Install (TTI)

Picture this: the mobile game market, a vibrant and ever-evolving landscape where success hinges on adaptability and innovation. Amidst the flurry of data and metrics, one has emerged as a beacon of insight: Time to Install (TTI). While not entirely new, TTI’s potential goes beyond its traditional role, offering marketers a unique lens through which to gauge campaign effectiveness. In this blog post, we’ll embark on a journey to uncover the untapped power of TTI in mobile game marketing, exploring how it can revolutionize creative strategies and propel campaigns to new heights of success.

Understanding Time to Install (TTI):

TTI, simply put, is the time taken for an app to be installed after a user interacts with an ad. While initially used by Mobile Measurement Platforms (MMPs) to identify potential fraud, TTI has evolved into a powerful tool for marketers to gauge the effectiveness of their creative endeavors. By analyzing TTI data, marketers can gain valuable insights into the user journey, from ad exposure to conversion, enabling them to refine their strategies and enhance campaign performance.

Optimizing Creative Strategies:

TTI provides marketers with crucial feedback on the impact of their creative content. A shorter TTI indicates that users are swiftly converting after engaging with an ad, suggesting that the creative resonates with the target audience and effectively communicates the value proposition of the game. Conversely, a prolonged TTI may signify issues with the ad creative or targeting, prompting marketers to reassess and iterate on their strategies. By leveraging TTI data, marketers can identify top-performing creatives and allocate resources towards campaigns that yield the highest return on investment.

Enhancing Campaign Performance:

Incorporating TTI into campaign evaluation allows marketers to optimize their efforts and drive better results. By monitoring TTI across various ad placements, formats, and targeting parameters, marketers can pinpoint what resonates most with their audience and tailor future campaigns accordingly. Additionally, TTI can serve as an early indicator of campaign success, enabling marketers to make real-time adjustments to maximize impact and ROI. By continuously refining creative strategies based on TTI insights, marketers can ensure that their mobile game marketing efforts are both effective and efficient.


As the mobile game market continues to evolve, embracing innovative metrics like Time to Install (TTI) is crucial for staying competitive. By understanding the significance of TTI and leveraging it to optimize creative strategies and enhance campaign performance, marketers can unlock new levels of success in reaching and engaging their target audience. With TTI as a guiding metric, mobile game marketers can navigate the ever-changing landscape with confidence, driving tangible results and achieving their marketing objectives.

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