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Leveraging Social Proof in ASO & UA
Social proof plays a significant role in influencing users' decisions regarding downloading apps.

Vika Muzyka
3 min read


The Role of SKAN in App Retargeting and Re-engagement
Retargeting and re-engagement campaigns drive user reactivation and increase user lifetime value.

Vika Muzyka
2 min read


Measuring and Analyzing App Store Conversion Rates for User Acquisition Optimization
Measuring and analyzing app store conversion rates is essential for optimizing your user acquisition efforts.

Vika Muzyka
3 min read


Leveraging SKADNetwork Insights for Targeted Audience Segmentation
Leveraging SKADNetwork insights for targeted audience segmentation provides app marketers with valuable tools to optimize marketing campaign

Vika Muzyka
3 min read


App Store Feature Strategies Gaining Exposure and User Acquisition Opportunities
Being featured in the App Store can significantly boost your app's visibility, credibility, and user acquisition.

Vika Muzyka
3 min read


The Evolution of App Attribution A Comparison of SKAN and Other Solutions
The evolution of app attribution has witnessed a shift towards privacy-focused solutions like SKAdNetwork (SKAN).

Vika Muzyka
3 min read


Incorporating SKADNetwork into Your Mobile Game UA Strategy
Embrace SKAN as a valuable tool in your UA arsenal and adapt your strategies to harness its full potential.

Vika Muzyka
3 min read


Advanced Techniques for SKAN Implementation in Mobile Game UA
The implementation of SKAdNetwork (SKAN) has introduced new opportunities for advanced techniques in mobile game UA campaigns.

Vika Muzyka
2 min read


Promoting Your App Outside the App Store Cross-Channel User Acquisition Strategies
While the app store is a vital platform for app discovery and UA, promoting your app outside the app store can expand your reach.

Vika Muzyka
3 min read


Exploring SKADNetwork Limitations and Workarounds for App Marketers
Understanding limitations and exploring potential workarounds can help marketers navigate the challenges and optimize their app marketing.

Vika Muzyka
3 min read


App Store Category Optimization Driving Discoverability and UA
App Store Category Optimization is vital in driving discoverability and user acquisition for your app.

Vika Muzyka
3 min read


SKADNetwork: A Comprehensive Guide for App Developers
Explore SKAdNetwork, providing app developers with the knowledge and tools to leverage this framework effectively.

Vika Muzyka
3 min read


Optimizing App Title and Subtitle for Higher App Store Rankings
Optimizing your app title and subtitle is a critical component of ASO that can significantly impact your app's discoverability and ranking i

Vika Muzyka
3 min read


The Role of Influencer Partnerships in App Store Optimization and User Acquisition
Influencer partnerships play a vital role in app store optimization and user acquisition.

Vika Muzyka
3 min read


ASO for Subscription-Based Apps Strategies and Best Practices
ASO maximizes the app's visibility, discoverability, and conversion rates. ASO is significant in attracting and retaining subscribers.

Vika Muzyka
3 min read


How SKAN Revolutionize App Marketing Measurement
SKAN has revolutionized app marketing measurement by prioritizing user privacy and enhancing attribution accuracy.

Vika Muzyka
3 min read


Optimizing App Store Product Page for SKADNetwork Attribution
Optimizing the app store product page for SKAdNetwork attribution drives user acquisition and maximizes conversions.

Vika Muzyka
3 min read


Preparing Your Mobile Game for SKADNetwork Implementation
Implementing Apple's SKAdNetwork (SKAN) requires careful preparation to ensure accurate attribution and effective campaign optimization.

Vika Muzyka
3 min read


Understanding SKADNetwork Conversion Value: Best Practices and Strategies
Understanding and leveraging SKAN conversion value is essential for app developers to measure and optimize campaign performance effectively.

Vika Muzyka
3 min read


Optimizing App Screenshots for Different Device Sizes and Resolutions
Optimizing your app screenshots for different device sizes and resolutions ensures a consistent and visually appealing user experience.

Vika Muzyka
3 min read
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