Rewarded User Acquisition (RUA) gives mobile marketers a rare edge: predictable ROAS. Learn why incentive-based campaigns deliver consistent profitability and long-term user value in 2025.

Rewarded User Acquisition (Rewarded UA) connects you directly with motivated users who choose to engage. Discover why it’s the most effective and transparent way to attract high-quality, long-term players in 2025.

From RPGs to merge titles, Chinese mobile genres have redefined engagement and monetization. Here’s how their design and UA strategies can inspire Western studios in 2025.

Wondering if Rewarded UA fits your app? Learn how to decide whether Rewarded User Acquisition is the right strategy for your app’s audience, monetization model, and growth goals in 2025.

Discover the user acquisition strategies that will define 2026. From adaptive automation to retention-first planning, here’s how leading teams will scale smarter in the new growth era.

Discover the best rewarded UA platforms with AI targeting in 2025. Learn how Gamelight’s AI-driven, direct traffic platform delivers smarter installs and retention.

Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.

Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.

Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.

Learn how personalization reshapes the mobile app user journey. From onboarding to rewards and monetization, discover strategies that boost retention and ROAS.

Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.

UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.

Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.

AI is transforming rewarded UA in 2025. Discover how machine learning improves targeting, boosts CTR, lifts retention, and drives faster ROAS for mobile games.

Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.

Rewarded marketing gives AI targeting the clean, high-signal data it needs. In 2025, it’s the perfect training ground for smarter, retention-driven UA

AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.

This guide delves into the transformative impact of AI on mobile game marketing

This blog covers some of the most popular AI personalisation features marketers are implementing to market their mobile apps in 2024

Success hinges on effective promotion to the right audience, and Google AI-Powered Search Ads offer game marketers a powerful tool for achie