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Micro-Scaling: The New UA Strategy for 2025
Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for High Retention in 2025
Explore the best rewarded UA platforms for high retention in 2025. Learn how Gamelight’s AI-powered, direct traffic model drives loyal, long-term players.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for ROAS in 2025
Discover the best rewarded UA platforms for ROAS in 2025. Learn how Gamelight delivers AI-targeted, direct traffic that drives sustainable return on ad spend.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for AI Targeting in 2025
Discover the best rewarded UA platforms with AI targeting in 2025. Learn how Gamelight’s AI-driven, direct traffic platform delivers smarter installs and retention.
Fátima Castro Franco
3 min read


User Acquisition in the Privacy-First Era: What Works in 2025
Learn how to succeed with user acquisition in the privacy-first era. From first-party data to rewarded UA, discover the strategies driving growth in 2025.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Midcore Games in 2025
Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.
Fátima Castro Franco
3 min read


Why Direct Traffic Beats Ad Networks for User Acquisition
Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Casual Games in 2025
Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.
Fátima Castro Franco
3 min read


How Personalization Transforms the User Journey in Mobile Apps
Learn how personalization reshapes the mobile app user journey. From onboarding to rewards and monetization, discover strategies that boost retention and ROAS.
Fátima Castro Franco
2 min read


Best Rewarded UA Platforms for Mobile Games in 2025
Discover the best rewarded UA platforms for mobile games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs.
Fátima Castro Franco
3 min read


From Paid to Organic: A Complete Guide to UA Channels
Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms in 2025
Discover the best rewarded UA platforms in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs for real growth.
Fátima Castro Franco
4 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


Why Rewarded Marketing Is Really About Time, Not Rewards
Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.
Fátima Castro Franco
3 min read


UA Channel Saturation: Knowing When to Pivot
Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.
Fátima Castro Franco
3 min read


UA Cohort Analysis: Turning Data Into Smarter Campaigns
UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.
Fátima Castro Franco
3 min read


3 UA Trends Every Studio Should Watch Going Into 2026
UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.
Fátima Castro Franco
2 min read


Rewarded UA Meets Loyalty Programs: The Next Step for Apps
Discover how rewarded UA combined with loyalty programs turns installs into long-term engagement, drives retention, and powers cross-industry growth in 2025.
Fátima Castro Franco
3 min read


What Apple & Google Privacy Changes Mean for UA in 2026
Learn how Apple ATT and Google Privacy Sandbox will change user acquisition in 2026 — and how studios can adapt with rewarded, contextual, and AI-driven UA.
Fátima Castro Franco
3 min read


Rewarded UA Platforms: Features, Examples & Best Choices in 2025
Discover what rewarded UA platforms are, how they work, key features, comparisons, and why Gamelight is a leading rewarded user acquisition solution in 2025
Fátima Castro Franco
3 min read
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