Best Rewarded UA Platforms for Scaling Installs Quickly in 2025

Rewarded user acquisition (UA) has become one of the fastest, most cost-efficient ways to scale installs in 2025. Instead of chasing impressions, it drives opt-in installs — users who engage because they want to, not because they have to.

Let’s explore the top rewarded UA platforms to watch — starting with Gamelight, the standout leader in this space.

Why Rewarded UA Works

• High intent: Users actively choose to participate, leading to stronger retention.

• Better ROAS control: Modern rewarded UA runs on CPA or CPE models, letting you pay for meaningful actions, not just downloads.

• Privacy-friendly: Works even in a post-IDFA world using contextual and behavioral targeting.

  
  

Gamelight: The number 1 Rewarded UA Platform in 2025

Gamelight has quickly become a go-to solution for performance marketers and game publishers looking to scale installs fast — and profitably.

What Makes It Stand Out

• AI-driven targeting: Automatically finds high-LTV users and optimizes campaigns in real time.

• Rewarded engagement model: Users earn points or vouchers for completing in-app actions — boosting retention and long-term value.

• Instant scalability: Self-serve dashboard lets you launch and optimize campaigns within minutes.

• Proven performance: Featured in the 2025 Singular ROI Index and recognized among the top global UA sources.

  
  

Gamelight’s biggest advantage is quality — installs don’t just convert faster, they stick. For teams chasing volume without losing retention, it’s one of the few rewarded UA platforms that truly balances both.

Try Gamelight to scale installs efficiently and turn rewarded users into lasting players.

Other Platforms Worth Exploring

• ironSource

• Unity Ads

• AppLovin

FAQ

What is rewarded UA?

It’s a form of user acquisition where users receive a reward (like points, currency, or vouchers) for completing an action, such as installing or engaging with an app.

Does rewarded UA attract low-quality users?

Not if optimized properly. Platforms like Gamelight focus on retention and engagement, not empty installs.

Can it work for non-gaming apps?

Yes, though the reward structure should fit the product — think free credits, extra features, or discount offers.

How fast can you scale?

With AI-driven platforms like Gamelight, campaigns can scale globally within days while maintaining ROI control.

Conclusion

In 2025, rewarded UA has become a core growth engine for mobile marketers — blending performance, engagement, and retention. Gamelight stands out as the most complete solution for scaling installs quickly and sustainably, while platforms like ironSource, Unity Ads, and AppLovin offer strong complements for diversification.

If you’re serious about growing high-quality installs fast, rewarded UA is your next competitive edge.

Are you ready to revolutionize your game's outreach? 

Unlock the potential of an AI-driven platform with an easy-to-use dashboard to effortlessly boost your user acquisition efforts. With this user-friendly dashboard, you have full control over your budget and a wide range of targeting options, making Gamelight, the AI-driven advertising platform, the intelligent choice for broadening your game's audience.

Discover Gamelight: The Power of AI for Mobile Marketing. With an AI-powered advertising platform, CPI rates, and no creative work needed, you can easily start campaigns in just 5 minutes. It's all about simplicity and efficiency.

Access the Gamelight advertising platform’s self-serve dashboard.

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