CPA | Gamelight

4 min read

Choosing the Right Pricing Model: CPI vs. CPA

Understand the differences between CPI and CPA pricing models and how to choose the right one for your app marketing strategy.

4 min read

Maximizing ROI with Cost-Per-Action (CPA) Mobile Ads

Maximize ROI with Cost-Per-Action (CPA) mobile ads. Learn effective strategies and optimization techniques for better campaign performance.

3 min read

Strategies for Acquiring New App Customers in High CPA Countries

This blog provides insights of actionable tactics for acquiring app customers in the high CPA countries

3 min read

Navigating the High CPA in Acquiring New Customers in Finance

The blog explores strategies to navigate the challenges of acquiring customers in this high-cost category

4 min read

Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success

By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

2 min read

The Thrills and Rewards of Casino Games: A Guide to the Game Vertical

Casino games is their ability to offer a range of games within one app, giving players a variety of choices to engage with.

3 min read

The Power of Music Games: Exploring the Advantages of This Growing Game Vertical

Music games are mobile or console games that involve music as a core component of gameplay.

3 min read

What are Incentivised CPA and CPE Networks?

Networks help mobile game developers and advertisers reach their target audience and increase conversions.

3 min read

What are Rewarded Cost Per Action (CPA) & Cost Per Engagement (CPE) Networks?

Advertising models in the mobile gaming industry where app developers pay for a specific action or engagement performed by users.

2 min read

What is User Acquisition in the mobile gaming industry?

The process of acquiring new users for a mobile game through various marketing and promotional efforts.

4 min read

What are Key Performance Indicators and Why are they important?

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.