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Choosing the Right Pricing Model: CPI vs. CPA
Understand the differences between CPI and CPA pricing models and how to choose the right one for your app marketing strategy.
Nazife Ünal
4 min read


Maximizing ROI with Cost-Per-Action (CPA) Mobile Ads
Maximize ROI with Cost-Per-Action (CPA) mobile ads. Learn effective strategies and optimization techniques for better campaign performance.
Nazife Ünal
4 min read


Strategies for Acquiring New App Customers in High CPA Countries
This blog provides insights of actionable tactics for acquiring app customers in the high CPA countries

Karyna Tkachenko
3 min read


Navigating the High CPA in Acquiring New Customers in Finance
The blog explores strategies to navigate the challenges of acquiring customers in this high-cost category

Karyna Tkachenko
3 min read


Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success
By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

Vika Muzyka
4 min read


The Thrills and Rewards of Casino Games: A Guide to the Game Vertical
Casino games is their ability to offer a range of games within one app, giving players a variety of choices to engage with.

Vika Muzyka
2 min read


The Power of Music Games: Exploring the Advantages of This Growing Game Vertical
Music games are mobile or console games that involve music as a core component of gameplay.

Vika Muzyka
3 min read


What are Incentivised CPA and CPE Networks?
Networks help mobile game developers and advertisers reach their target audience and increase conversions.

Vika Muzyka
3 min read


What are Rewarded Cost Per Action (CPA) & Cost Per Engagement (CPE) Networks?
Advertising models in the mobile gaming industry where app developers pay for a specific action or engagement performed by users.

Vika Muzyka
3 min read


What is User Acquisition in the mobile gaming industry?
The process of acquiring new users for a mobile game through various marketing and promotional efforts.

Vika Muzyka
2 min read


What are Key Performance Indicators and Why are they important?
KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.

Vika Muzyka
4 min read
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