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What are Rewarded Cost Per Action (CPA) & Cost Per Engagement (CPE) Networks?

Updated: Mar 13, 2023

Rewarded CPA (Cost Per Action) & CPE (Cost Per Engagement) networks are advertising models in the mobile gaming industry where app developers pay for a specific action or engagement performed by users, such as downloading and installing a new app or watching a video ad. The user is usually rewarded with in-game currency or other incentives for completing the desired action or engagement.


This type of advertising allows app developers to reach a large audience and drive app installs, while also providing users with an incentive to try out new apps or engage with advertisements. This model can be beneficial for both parties, as the app developer acquires new users and the user receives rewards for their engagement.


How do Rewarded CPA / CPE networks work?

Rewarded CPA / CPE networks typically work as follows:

  1. App developers partner with a CPA / CPE network to run advertising campaigns for their apps.

  2. The network places advertisements, such as video ads or app install banners, in other apps that they have relationships with.

  3. When a user interacts with the advertisement and completes the desired action (such as installing a new app), the network tracks the action and reports it back to the app developer.

  4. The app developer pays the network a fixed cost for each successful action completed by the user.

  5. The user is rewarded with in-game currency, virtual goods, or other incentives for completing the action.

  6. The network and the app developer share the revenue generated from the user's engagement with the advertisement.

This model allows app developers to reach a larger audience and acquire new users, while also providing users with an incentive to engage with advertisements and try out new apps.


Why is it beneficial to use a Rewarded CPA / CPE network?

Using a Rewarded CPA / CPE network can be beneficial for both app developers and users for the following reasons:

  • Increased app installs: App developers can reach a larger audience and drive more app installs by partnering with a CPA / CPE network.

  • Cost-effective advertising: The CPA / CPE model allows app developers to only pay for successful actions performed by users, reducing advertising costs compared to other models such as cost per impression (CPM).

  • User engagement: Users are incentivized to engage with advertisements and try out new apps, leading to higher levels of engagement and user acquisition for app developers.

  • Better user experience: By providing users with rewards for their engagement, the CPA / CPE model enhances the user experience and helps to foster a positive relationship between the user and the app developer.

  • Increased revenue: Both the app developer and the CPA / CPE network can generate additional revenue through the user's engagement with the advertisements.

Overall, the Rewarded CPA / CPE model can be an effective way for app developers to reach a large audience, drive app installs, and increase revenue, while also providing users with an incentive to engage with advertisements.


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