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What are Incentivised CPA and CPE Networks?

Updated: Mar 13, 2023

Incentivized CPA (Cost per Action) and CPE (Cost per Engagement) networks are marketing tools commonly used in the mobile gaming industry.

Incentivized CPA networks reward users for specific actions, such as installing a game, signing up for a service, or making an in-app purchase. Advertisers pay for each action that is completed.

Incentivized CPE networks reward users for engaging with an ad, such as watching a video ad or playing a mini-game. Advertisers pay for each engagement.

These networks help mobile game developers and advertisers reach their target audience and increase conversions. By offering incentives, users are more likely to take the desired action, and advertisers can reach a large audience at a lower cost than traditional advertising methods.


In practical terms, incentivized CPA and CPE networks typically work as follows:

  1. Advertisers create campaigns: Advertisers create campaigns with specific goals, such as installs, sign-ups, or in-app purchases, and set the amount they are willing to pay for each action or engagement.

  2. Users see advertisements: Users see advertisements for the mobile game or app, which are shown in a variety of places, such as in other mobile games, social media, or websites.

  3. Users take action: If users are interested, they can click on the advertisement and complete the desired action, such as installing the game, signing up for a service, or watching a video ad.

  4. Users receive rewards: If users complete the desired action, they receive a reward, such as in-game currency, premium content, or real-world rewards.

  5. Advertisers pay: Advertisers pay the incentivized CPA or CPE network for each action or engagement completed by a user. The network then distributes the rewards to the users.

This model is beneficial for both advertisers and users. Advertisers get more conversions and reach their target audience, while users get rewards for actions they would have taken anyway.


The benefits of using incentivized CPA and CPE models include:

  • Increased conversions By offering rewards, users are more likely to take the desired action, such as installing a game, signing up for a service, or making an in-app purchase. This leads to increased conversions for advertisers.

  • Lower acquisition costs Advertisers can reach a large audience at a lower cost than traditional advertising methods, such as display ads or influencer marketing.

  • Better targeting Advertisers can target specific groups of users based on their interests, behaviors, and demographics, leading to higher engagement and conversion rates.

  • Increased user engagement Incentives encourage users to engage with ads, such as watching video ads or playing mini-games. This leads to a better user experience and increased engagement with the advertisement.

  • Real-world rewards Some incentivized CPA and CPE networks offer real-world rewards, such as gift cards or physical prizes, which can attract a wider audience and increase conversions.

Overall, incentivized CPA and CPE models provide a cost-effective and efficient way for advertisers to reach their target audience, increase conversions, and engage users with advertisements.


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