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Why Creative Testing Is Still the Most Underrated Growth Driver in UA
Creative testing is the hidden driver of UA growth in 2026. Discover how top teams use structured testing, rewarded UA, and data-driven insights to create ads that convert — and keep converting.
Fátima Castro Franco
4 min read
Creative Testing Frameworks for Paid UA: From Idea to Iteration
Discover how to build a creative testing framework for paid UA. Learn how top-performing marketers use structured iteration, Rewarded UA insights, and AI-powered testing to boost CTR, retention, and ROAS in 2026.
Fátima Castro Franco
4 min read
The Hidden Role of Creative Testing in Long-Term UA Success
Creative testing isn’t just about CTRs — it’s the engine behind long-term UA success. Learn how smarter testing, iteration, and Rewarded UA data can drive sustainable growth in 2025.
Fátima Castro Franco
3 min read
The Evolving Landscape of Mobile Game Marketing: Embracing Creativity in a Changing Environment
This blog explores three notable changes in the realm of creative content for mobile game marketing
Karyna Tkachenko
3 min read
Mobile Game Marketing Potential with Time to Install (TTI)
The blog explains how to uncover the untapped power of TTI in mobile game marketing
Karyna Tkachenko
3 min read
Crafting a Comprehensive Mobile Game Marketing Strategy: Unveiling the Creative Cycle’s Winning Approach
This expedition is a delicate interplay of creativity and strategy, guided by the dynamic process known as the creative cycle
Karyna Tkachenko
2 min read
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