Learn how top marketers move beyond installs by building user journeys that convert. Discover how rewarded UA platforms like Gamelight improve retention, ROAS, and LTV through motivation and smart automation.

Are your UA campaigns attracting the wrong audience? Learn 5 key signs your targeting is off — from poor retention to low ROAS — and how Rewarded UA platforms like Gamelight help you reach high-quality users who convert and stay.

In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.

Rewarded UA is beating every other channel in 2025. Learn how opt-in engagement drives real retention, LTV, and ROI for apps across all verticals.

Learn how personalization reshapes the mobile app user journey. From onboarding to rewards and monetization, discover strategies that boost retention and ROAS.

App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.

Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.

Rewarded UA is the only privacy-proof model in 2025. Built on opt-in choice, it scales installs and retention without IDs, making it resilient post-ATT.

Explore 2024's top SEO trends for mobile games: Voice Search, UX importance, and AI/ML integration.

This blog explains opt-in rates for Apple's App Tracking Transparency (ATT)

Voice search is reshaping the way users discover and interact with apps.