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The UA Playbook for Lifestyle Apps: From Downloads to Daily Habits
Discover how lifestyle apps can grow beyond installs in 2025. The UA playbook that turns downloads into daily engagement through Rewarded UA strategies.
Fátima Castro Franco
4 min read


The Hidden Role of Creative Testing in Long-Term UA Success
Creative testing isn’t just about CTRs — it’s the engine behind long-term UA success. Learn how smarter testing, iteration, and Rewarded UA data can drive sustainable growth in 2025.
Fátima Castro Franco
3 min read


How to Make Your UA Strategy Work Harder With Less Budget
Budgets are tight, but growth doesn’t have to slow down. Learn how to make your UA strategy work harder with less budget — from smarter targeting to Rewarded UA and creative optimization.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for High Retention in 2025
Explore the best rewarded UA platforms for high retention in 2025. Learn how Gamelight’s AI-powered, direct traffic model drives loyal, long-term players.
Fátima Castro Franco
3 min read


Rewarded UA as the Only Privacy-Proof Acquisition Model
Rewarded UA is the only privacy-proof model in 2025. Built on opt-in choice, it scales installs and retention without IDs, making it resilient post-ATT.
Fátima Castro Franco
3 min read


From Channel to Ecosystem: How Rewarded UA Powers the Entire UA Funnel
Rewarded UA is more than a channel — it’s an ecosystem driving awareness, conversion, and retention across the full mobile game user funnel.
Fátima Castro Franco
3 min read


The Truth About True Organics in iOS User Acquisition: Strategies for Sustainable Growth
Today’s blog delves into the issue of true organics in iOS user acquisition and provide valuable strategies to foster the growth

Karyna Tkachenko
4 min read
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