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Creative Testing Frameworks for Paid UA: From Idea to Iteration
Discover how to build a creative testing framework for paid UA. Learn how top-performing marketers use structured iteration, Rewarded UA insights, and AI-powered testing to boost CTR, retention, and ROAS in 2026.
Fátima Castro Franco
4 min read
How Paid UA and Rewarded UA Work Together to Scale Smarter
In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.
Fátima Castro Franco
3 min read
From Media Buying to Player Buying: Rethinking Paid UA in 2025
Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.
Fátima Castro Franco
3 min read
Guide to Managing Paid PR for Mobile Apps
This blog provides a comprehensive overview and step-by-step process for effectively managing paid PR campaigns
Karyna Tkachenko
3 min read
The Power of Paid Marketing for Mobile Games
This blog delves into paid marketing strategies as the unparalleled advantage for developers looking to elevate their mobile games and apps
Karyna Tkachenko
3 min read
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