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Creating Compelling Re-Engagement Campaigns: Best Practices and Case Studies
Crafting compelling re-engagement campaigns is essential to capture the attention and interest of users, encouraging them to return to app.

Vika Muzyka
3 min read


The Power of Re-Targeting in App Marketing: Reaching High-Value Users
Keeping users engaged and active within the app can be equally daunting even after acquiring users.

Vika Muzyka
3 min read


Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success
By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

Vika Muzyka
4 min read


How Simulation Games Engage and Retain Players: Exploring the Advantages and Target Audience
The player takes on the role of a character, making decisions and engaging with the game world to progress and achieve goals.

Vika Muzyka
2 min read


What are Key Performance Indicators and Why are they important?
KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.

Vika Muzyka
4 min read
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