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What LTV Really Means in 2025: From Numbers to Player Relationships
In 2025, LTV is no longer just a formula — it’s a reflection of how you treat your users. Here’s how top UA teams are redefining Lifetime Value around relationships, engagement, and long-term loyalty.
Fátima Castro Franco
4 min read


Why Rewarded UA Delivers the Most Predictable ROAS in 2025
Rewarded User Acquisition (RUA) gives mobile marketers a rare edge: predictable ROAS. Learn why incentive-based campaigns deliver consistent profitability and long-term user value in 2025.
Fátima Castro Franco
4 min read


The Chinese Genre Effect: What Western Studios Can Learn From Asia’s Top Mobile Games
From RPGs to merge titles, Chinese mobile genres have redefined engagement and monetization. Here’s how their design and UA strategies can inspire Western studios in 2025.
Fátima Castro Franco
4 min read


How to Tell If Rewarded UA Is Right for Your App
Wondering if Rewarded UA fits your app? Learn how to decide whether Rewarded User Acquisition is the right strategy for your app’s audience, monetization model, and growth goals in 2025.
Fátima Castro Franco
4 min read


UA Strategies for 2026: How Smart Teams Will Grow in the Next Era of Mobile Marketing
Discover the user acquisition strategies that will define 2026. From adaptive automation to retention-first planning, here’s how leading teams will scale smarter in the new growth era.
Fátima Castro Franco
4 min read


Rewarded UA for Small Teams: How to Compete With Big Publishers
Small UA team, big goals? Learn how to compete with large publishers using Rewarded UA. Discover smart targeting, automation, and engagement strategies that help you scale efficiently in 2025.
Fátima Castro Franco
5 min read


How to Combine Rewarded UA With Other Growth Channels
Rewarded UA isn’t meant to replace other channels — it makes them stronger. Learn how to combine Rewarded UA with paid, organic, and social growth strategies to drive scalable, high-retention user acquisition in 2025.
Fátima Castro Franco
4 min read


Top Rewarded Marketing Strategies That Actually Work
Discover the top rewarded marketing strategies that actually work in 2025. Learn how tactics like Rewarded UA, loyalty-based engagement, and AI personalization drive real retention and ROAS.
Fátima Castro Franco
4 min read


5 Signs Your UA Strategy Needs Rewarded Marketing
Is your UA strategy losing steam? Discover 5 clear signs it’s time to switch to rewarded marketing — the smarter way to attract high-intent users, boost engagement, and achieve lasting growth in 2025.
Fátima Castro Franco
3 min read


How to Choose the Best Rewarded UA Platform
Looking for the best rewarded UA platform in 2025? Learn what to consider when choosing one — from automation and retention to privacy compliance — and discover why Gamelight leads the industry with AI-powered optimization, quality installs, and fast global scaling.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Scaling Installs Quickly in 2025
Discover the best rewarded UA platforms of 2025 to scale installs fast. Learn how Gamelight leads with AI-driven, high-retention rewarded campaigns.
Fátima Castro Franco
2 min read


From Installs to IP Growth: UA Strategies for Game Publishers
Learn how top game publishers turn installs into lasting IP growth. Discover data-driven UA strategies that build loyal player ecosystems in 2025.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Fraud-Free Traffic
Explore the best rewarded UA platforms for fraud-free traffic in 2025. Learn how Gamelight’s direct, AI-verified installs protect your user acquisition budget.
Fátima Castro Franco
3 min read


User Acquisition in the Privacy-First Era: What Works in 2025
Learn how to succeed with user acquisition in the privacy-first era. From first-party data to rewarded UA, discover the strategies driving growth in 2025.
Fátima Castro Franco
3 min read


Why Direct Traffic Beats Ad Networks for User Acquisition
Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms in 2025
Discover the best rewarded UA platforms in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs for real growth.
Fátima Castro Franco
4 min read


The New Rules of App Discovery in 2025
App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.
Fátima Castro Franco
3 min read


Why Rewarded Marketing Is Really About Time, Not Rewards
Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.
Fátima Castro Franco
3 min read


What Apple & Google Privacy Changes Mean for UA in 2026
Learn how Apple ATT and Google Privacy Sandbox will change user acquisition in 2026 — and how studios can adapt with rewarded, contextual, and AI-driven UA.
Fátima Castro Franco
3 min read


Rewarded UA Platforms: Features, Examples & Best Choices in 2025
Discover what rewarded UA platforms are, how they work, key features, comparisons, and why Gamelight is a leading rewarded user acquisition solution in 2025
Fátima Castro Franco
3 min read
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