This blog explores the intricacies of cross-platform measurement, focusing on the challenges of cost collection and aggregation

According to the Index, an intriguing newcomer is outperforming competitors in several categories: Gamelight

The Index shows how powerful Gamelight is when it comes to promoting mobile games

In its 16th edition, AppsFlyer's Performance Index an outstanding newcomer, Gamelight, outperforms competitors in various categories

AppsFlyer's Performance Index reveals an exceptional newcomer, Gamelight, surpasses competitors across diverse categories

In the Index, a remarkable startup titled Gamelight outperforms opponents in a variety of categories

Programmatic advertising has emerged as a game-changing strategy that leverages automation and data-driven insights to optimize ads.

Video ads have become a powerful tool in mobile marketing, allowing app marketers to engage users in a visually compelling and immersive way

As the app marketing landscape continues to evolve, staying up-to-date is crucial for app marketers to maintain a competitive edge.

Analytics is a valuable resource for app developers and marketers to extract actionable insights and implement data-driven ASO strategies.

Measuring and analyzing app store conversion rates is essential for optimizing your user acquisition efforts.

While the app store is a vital platform for app discovery and UA, promoting your app outside the app store can expand your reach.

Optimizing your app title and subtitle is a critical component of ASO that can significantly impact your app's discoverability and ranking i

Leveraging SKAN data empowers marketers to make data-driven decisions and refine their app marketing strategies for maximum success.

Influencer partnerships play a vital role in app store optimization and user acquisition.

App size and performance are critical in UA and app success. Users expect responsive apps, that don't consume excessive storage space.

Gain valuable insights into your app marketing campaigns, optimize your UA efforts, and maximize the return on your advertising investment.

Effective keyword research is crucial for ASO success It significantly helps improve your app's visibility and attract more organic traffic.

Stay updated on the latest developments and best practices related to SKADNetwork and mobile app marketing.

Dynamic re-targeting ads is powerful tool for creating personalized user experiences that resonate with individuals based on their interests