Discover how lifestyle apps can grow beyond installs in 2025. The UA playbook that turns downloads into daily engagement through Rewarded UA strategies.

Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.

This blog delves into the growing emphasis on ROI-centric strategies and the impact of privacy changes on metric tracking.

Leveraging SKAN data empowers marketers to make data-driven decisions and refine their app marketing strategies for maximum success.

In the competitive world of mobile apps, acquiring new users is a critical component of success. To ensure the growth and visibility of your

ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and growing audience.