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Return on Investment (ROI) Optimised Ad Networks in the Mobile Gaming Industry

Updated: Mar 13, 2023

What is an ROI Optimised Ad Network?

ROI Optimized Ad Network: It's a type of advertising platform where the focus is on maximizing the return on investment (ROI) for advertisers. The ad network uses algorithms to determine which ads will perform best, based on data such as the target audience, ad placements, and ad format. The goal is to deliver the highest revenue possible to the advertiser, while still providing a good user experience for the end-user.

ROI Campaigns: These are advertising campaigns that focus on maximizing the return on investment (ROI) by using data-driven strategies to target the right audience and maximize ad revenue. This typically involves using metrics such as cost-per-click (CPC), cost-per-install (CPI), and return-on-ad-spend (ROAS) to determine the success of the campaign and make data-driven decisions about how to optimize it for better performance.

ROI Optimization: The process of optimizing an advertising campaign to maximize the return on investment (ROI) by adjusting various elements of the campaign, such as targeting, ad placement, and ad format, based on data-driven insights. The goal is to increase ad revenue while reducing ad spend, delivering the highest possible ROI to the advertiser.

In the mobile gaming industry, ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and rapidly growing audience. Advertisers use ROI-optimized ad networks and ROI campaigns to reach the right audience, drive installs and in-app purchases, and ultimately maximize the return on their ad spend.


How does an ROI Optimized Ad Network work?

An ROI optimized ad network works by using data and algorithms to deliver ads to the right audience and maximize the return on investment for the advertiser. The ad network collects data on the target audience, including their demographics, interests, and behaviors, and uses this information to match the right ads to the right people. The ad network also considers factors such as ad placements, ad format, and ad targeting to determine which ads will perform best and deliver the highest revenue.


Once the right ads are matched to the right audience, the ad network uses real-time bidding to determine the value of each ad impression, and deliver the ad that is most likely to generate the highest revenue. This process is continuously monitored and optimized using metrics such as cost-per-click (CPC), cost-per-install (CPI), and return-on-ad-spend (ROAS) to ensure that the ad network is delivering the highest possible return on investment to the advertiser.


Overall, an ROI optimized ad network aims to deliver the right ads to the right people, at the right time, and in the right format to maximize ad revenue and deliver the highest return on investment to the advertiser.

To optimize an ROI ad network, the following steps can be taken:

  1. Data analysis: Analyze data to understand the target audience and their behavior, including demographics, interests, and purchasing habits.

  2. Ad targeting: Use the data to create targeted segments and deliver the right ads to the right people.

  3. Ad placement: Place ads in the most effective locations within the app to drive the highest revenue.

  4. Ad format: Experiment with different ad formats, such as interstitial ads, banner ads, and native ads, to determine which format delivers the highest revenue.

  5. Bid optimization: Optimize bids in real-time based on metrics such as cost-per-click (CPC) and cost-per-install (CPI) to ensure that the right ads are being delivered at the right price.

  6. Continuous monitoring: Continuously monitor and analyze campaign performance and make adjustments as needed to maximize the return on investment (ROI).

  7. Test and iterate: Test different strategies and approaches and iterate based on the results to continue improving performance over time.

By following these steps, it is possible to optimize an ROI ad network to deliver the highest possible return on investment to the advertiser, while still providing a good user experience for the end-user.


What is the benefit to an ROI ad network?


An ROI ad network provides several benefits, including:

  • Increased revenue: The main benefit of an ROI ad network is increased revenue for the advertiser, as the network focuses on delivering the highest possible return on investment (ROI).

  • Data-driven decisions: An ROI ad network uses data and algorithms to make decisions about ad targeting, placement, and format, leading to more effective and efficient advertising.

  • Improved targeting: By analyzing data on the target audience and their behavior, an ROI ad network can deliver ads to the right people, increasing the chances of a successful campaign.

  • Better user experience: An ROI ad network also aims to provide a good user experience for the end-user, by delivering relevant ads that are less intrusive and more engaging.

  • Real-time bidding: An ROI ad network uses real-time bidding to determine the value of each ad impression, ensuring that the right ads are being delivered at the right price.

  • Continuous optimization: An ROI ad network is continuously monitored and optimized using metrics such as cost-per-click (CPC) and cost-per-install (CPI), allowing for real-time adjustments to be made as needed.

Overall, an ROI ad network provides a way for advertisers to maximize their return on investment while still providing a good user experience, making it an effective and efficient advertising platform.


Are you looking for a new UA channel for your game?

Self-serve dashboards are an ideal way to get your game in front of a bigger audience, as they are easy-to-use, provide extensive targeting options and give you full control of your advertising budget.


The Gamelight UA platform provides advanced targeting options, including age targeting, gender targeting, vertical targeting and competitor game targeting, to get the perfect users for your game. The Gamelight platform puts you in full control, and it only takes 5 minutes to create your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


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