User acquisition in gaming is key to growing your player base and revenue. Learn how UA works, what drives performance, and why tools like Gamelight help developers succeed in 2025.

Rewarded UA is reshaping mobile growth post-privacy—learn how value-driven incentives drive real engagement and high-quality user acquisition.

User vs. traffic acquisition: what’s the difference, and why does it matter for mobile games? Learn when to focus on each to drive real growth.

Rewarded UA goes beyond installs, driving loyal, high-value users through value-first ads that boost retention, ROAS, and long-term growth.

Discover how Rewarded UA thrives post-IDFA, offering a privacy-first, high-ROAS solution for mobile game marketers seeking scalable user acquisition.

Discover how rewarded marketing drives better user acquisition by tapping into player psychology. Learn why value exchange is the future of mobile game growth.

Discover the key differences between rewarded and non-rewarded user acquisition for mobile games. Learn which strategy drives better retention, ROAS, and player quality in 2025.

Discover why rewarded user acquisition is one of mobile gaming’s most effective growth strategies in 2025, and how platforms like Gamelight deliver high-intent, scalable traffic.

Discover 8 proven strategies to promote your mobile game in 2025 — from soft launches and rewarded UA to AI-powered optimization with Gamelight

Discover what Rewarded UA is and why it’s revolutionizing mobile game marketing in 2025. Learn how it drives installs, retention, and ROAS—powered by Gamelight.

AI-driven UA targets the right users at the right time, improving ad personalization, engagement, and ROI efficiency.

Create engaging mobile ads with native, video, and interactive formats that resonate with mobile users and enhance their experience.

Manage ad fatigue and keep users engaged with varied ad formats, smart timing, rewarded ads, and AI-driven optimization.

In the world of mobile apps, user experience is everything. Whether users are completing a purchase, signing up for a service, or simply...

Explore key trends and marketing strategies for mobile apps during Valentine’s Day, focusing on user engagement, dating apps benchmarks.

Understand the role of an app discovery platform in boosting app visibility and downloads.

AI-powered campaigns scale user acquisition through dynamic targeting, real-time optimization, and personalized ads, driving better results.

User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.

Understanding Playable Ads Selecting the right ad format is crucial for marketers aiming to maximize engagement and conversions. Playable...

Earned media boosts app marketing by building trust, expanding reach, and driving organic growth. Discover its benefits and strategies.