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The Challenges of Introducing New SKAdNetwork Models in Mobile App Marketing
The blog delves into the challenges faced by introducing new SKAN models

Karyna Tkachenko
3 min read


AI-Powered Personalization in 2024: Elevating Mobile App Marketing
This blog covers some of the most popular AI personalisation features marketers are implementing to market their mobile apps in 2024

Karyna Tkachenko
3 min read


Generational Marketing: A New Strategy for Boosting Your Mobile App
The blog explores the concept of generational marketing and how it can be a game-changer for boosting your mobile app's success.

Karyna Tkachenko
3 min read


Mobile Game Marketing Strategies with Favoured Marketing Agency
In this blog we cover Favoured Marketing Agency and specialize in crafting tailored, data-driven app marketing strategies

Karyna Tkachenko
3 min read


Unleashing Potential: How TikTok Revolutionizes Mobile Game Marketing in 2024
The blog delves into the world of TikTok and explore how app companies can leverage its unique features

Karyna Tkachenko
3 min read


The Transition to SKAdNetwork 4.0: Building Your Conversion Value Models
The blog delves into the strategic considerations and implementation steps involved in building your conversion value models for SKAN 4

Karyna Tkachenko
3 min read


Understanding the Difference Between Omnichannel and Multichannel Marketing in Mobile Game Promotion
This blog talks about the distinctions between omnichannel and multichannel marketing and explore their relevance in mobile game promotion

Karyna Tkachenko
3 min read


The Rise of RPG Mobile Games: Exploring a Rich Gaming Tradition
In this blog we explore the rise of RPG mobile games, highlighting the factors driving their success

Karyna Tkachenko
4 min read


Understanding the Impact of Third-Party Cookie Phase-Out
This blog post aims to explore the multifaceted impacts of third-party cookies change in the digital advertising industry

Karyna Tkachenko
3 min read


Strategies for Success in a Post-Third-Party Cookie World
The blog explores the strategies and tactics that will shape the future of digital advertising in a post third-party cookie world

Karyna Tkachenko
5 min read


Excelling Mobile Game Marketing: The Guide to Navigating the Customer Journey
The blog delves into the intricacies from mapping out the customer journey to integrating omnichannel and outcome-based marketing techniques

Karyna Tkachenko
3 min read


The Truth About True Organics in iOS User Acquisition: Strategies for Sustainable Growth
Today’s blog delves into the issue of true organics in iOS user acquisition and provide valuable strategies to foster the growth

Karyna Tkachenko
4 min read


The Influence of Qualitative Research on Player Engagement and Product Adoption
This blog talks about the impact of qualitative research on product adoption in mobile game marketing

Karyna Tkachenko
4 min read


Unveiling the Evolution: A Deep Dive into the Mobile Game Market in 2023 and 2024
In this blog we compare the mobile game market in 2023 with the emerging trends and opportunities in the beginning of 2024

Karyna Tkachenko
3 min read


The Power of Paid Marketing for Mobile Games
This blog delves into paid marketing strategies as the unparalleled advantage for developers looking to elevate their mobile games and apps

Karyna Tkachenko
3 min read


The Mobile Game Advertising: Embracing User-Centric Strategies
In this blog we explore strategies that prioritize user experience while still effectively promoting mobile games

Karyna Tkachenko
3 min read


Navigating the High CPA in Acquiring New Customers in Finance
The blog explores strategies to navigate the challenges of acquiring customers in this high-cost category

Karyna Tkachenko
3 min read


The Wonders of Spring and Summer Seasonal Design Trends on the App Store
Get set to explore spring & summer design trends on the App Store! Elevate your game marketing with practical tips & strategies

Karyna Tkachenko
3 min read


Understanding the Impact of Declining Verticals on Mobile Game Marketing
Analyze declining verticals, adapt strategies to changing trends, diversify channels, and innovate for sustained growth

Karyna Tkachenko
2 min read


App Distribution: Insights into Apple's Latest Policy Updates for EU Market Expansion
This blog covers the details of Apple's policy adjustments, their implications for app owners, and strategies for leveraging these changes

Karyna Tkachenko
3 min read
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