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The Biggest Mistakes Mobile Marketers Still Make With UA in 2025
Many mobile marketers still chase installs, ignore rewarded UA, and rely too much on paid social. In 2025, smart UA means retention, diversity, and LTV.
Fátima Castro Franco
3 min read
Is Your UA Channel Strategy Stuck in 2019? Here’s What’s Changed
Most UA strategies still look like 2019: paid social at the center, rewarded dismissed. In 2025, growth comes from rewarded, influencers, AI, and communities
Fátima Castro Franco
3 min read
Why Rewarded Marketing Is the Perfect Training Ground for AI Targeting
Rewarded marketing gives AI targeting the clean, high-signal data it needs. In 2025, it’s the perfect training ground for smarter, retention-driven UA
Fátima Castro Franco
3 min read
The Cross-Genre Advantage: How Rewarded UA Platforms Quietly Redefine Game Discovery
Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.
Fátima Castro Franco
3 min read
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