Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.

Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.

Many mobile marketers still chase installs, ignore rewarded UA, and rely too much on paid social. In 2025, smart UA means retention, diversity, and LTV.

Most UA strategies still look like 2019: paid social at the center, rewarded dismissed. In 2025, growth comes from rewarded, influencers, AI, and communities

Rewarded marketing gives AI targeting the clean, high-signal data it needs. In 2025, it’s the perfect training ground for smarter, retention-driven UA

Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.