Leveraging Playtime Data to Improve User Acquisition Campaigns

Understanding user behavior is key to building effective UA strategies. One underutilized metric is playtime data. By analyzing how long users engage with your game, you can gain insights into which audiences are more likely to become high-value users.

Segmenting audiences based on average playtime allows you to tailor creatives and targeting to maximize engagement. You can even optimize for users who are likely to spend more time and money, improving your ROAS over time.

Want to enhance your game's user acquisition? Elevate your UA strategy with the convenience and effectiveness of a self-serve dashboard. These user-friendly dashboards put you in control of your budget and offer a wide range of targeting options, making them an excellent solution for expanding your game's reach.

Discover the Gamelight advertising platform, a leading mobile marketing platform that comes with an easy-to-use self-serve dashboard. It operates on a CPI basis and drives direct traffic from a self-published mobile game recommendation platform. Plus, you can set up your account and launch your first campaign in just 5 minutes!

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