top of page
Search


What Is a User Acquisition Platform — and How Do You Choose One?
What is a user acquisition platform and how do you choose one? Learn how to evaluate traffic quality, scalability, and retention to scale your app in 2026.
Fátima Castro Franco
4 min read


Rewarded UA for Hybrid Monetization Models
Learn how rewarded UA fits hybrid monetization models. Discover how to scale incentivized acquisition without harming ad revenue, IAP depth, or game economy balance.
Fátima Castro Franco
4 min read


How to Build a Mobile Game Marketing Funnel That Converts
Learn how to build a mobile game marketing funnel that converts. Discover how to align acquisition, activation, retention, and monetization for scalable growth in 2026.
Fátima Castro Franco
4 min read


Rewarded UA Platforms: What Actually Matters in 2026
Discover what actually matters when choosing rewarded UA platforms in 2026. Learn how to evaluate traffic quality, scalability, retention stability, and long-term ROAS.
Fátima Castro Franco
4 min read


The 5 Metrics Every UA Manager Should Check Weekly
Learn the 5 key metrics every UA manager should review weekly. Discover how to track retention, ROAS progression, creative performance, and traffic quality for sustainable growth.
Fátima Castro Franco
4 min read


The 2026 Guide to Mobile Game Marketing Strategy
Explore the 2026 guide to mobile game marketing strategy. Learn how to align user acquisition, retention, creative testing, and ROAS for scalable, sustainable growth.
Fátima Castro Franco
4 min read


Is Rewarded User Acquisition Right for Your Game? A Decision Framework
Is rewarded user acquisition right for your game? Discover a practical decision framework to evaluate retention, economy balance, and long-term ROAS before scaling rewarded UA.
Fátima Castro Franco
4 min read


Best Practices for Rewarded User Acquisition Campaigns
Discover the best practices for rewarded user acquisition campaigns in 2026. Learn how to optimize retention, protect your game economy, and scale rewarded UA profitably.
Fátima Castro Franco
3 min read


When Rewarded UA Doesn’t Work (And How to Fix It)
When does rewarded UA fail? Learn why rewarded user acquisition sometimes underperforms and how to fix onboarding, economy balance, scaling, and retention issues in 2026.
Fátima Castro Franco
4 min read


How to Read Rewarded UA Cohorts the Right Way
Learn how to properly analyze rewarded UA cohorts in 2026. Discover how to evaluate retention curves, LTV, ROAS, and monetization signals to scale rewarded user acquisition profitably.
Fátima Castro Franco
4 min read


Rewarded UA in Competitive Genres: Survival Tactics for 2026
Explore how to scale rewarded UA in competitive game genres in 2026. Learn survival tactics for strategy, RPG, and PvP titles without disrupting retention, monetization, or game economy balance.
Fátima Castro Franco
4 min read


How to Scale Rewarded UA Without Killing Your Game Economy
Learn how to scale rewarded UA campaigns without disrupting your game economy. Discover retention-focused strategies, reward balancing techniques, and sustainable growth tactics for mobile games in 2026.
Fátima Castro Franco
4 min read


Rewarded UA Benchmarks for 2026: What Good Performance Actually Looks Like
Explore rewarded UA benchmarks for 2026, including CPI, retention, ROAS, and LTV performance. Learn what good rewarded user acquisition results actually look like for mobile games.
Fátima Castro Franco
3 min read


Rewarded UA Campaigns: Data, Retention, and Results That Prove It Works
Discover why rewarded UA campaigns outperform traditional paid acquisition. Explore data, retention insights, and ROAS results that prove rewarded user acquisition works in 2026.
Fátima Castro Franco
3 min read


Paid User Acquisition vs Organic: Finding the Right Mix for Games
Paid user acquisition or organic growth? Learn how to balance paid UA, rewarded user acquisition, and organic strategies to scale mobile games profitably in 2026.
Fátima Castro Franco
4 min read
Learning with Gamelight
bottom of page
