Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.

Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.

Day 7 ROAS is one of the most misleading metrics in mobile gaming. In 2025, growth teams must shift to predictive models and retention-driven KPIs.

Rewarded UA is the only privacy-proof model in 2025. Built on opt-in choice, it scales installs and retention without IDs, making it resilient post-ATT.

Mobile user acquisition platforms in 2025 must evolve beyond installs. The winners will be those that act as retention engines, driving loyalty and long-term ROAS

AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.

Rewarded UA is more than a channel — it’s an ecosystem driving awareness, conversion, and retention across the full mobile game user funnel.

The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.

User acquisition apps in 2025 rely on rewarded UA to drive growth. Learn how incentives boost installs, retention, and ROAS in mobile gaming.

Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.

Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.

Rewarded user acquisition (UA) has long been a go-to channel for driving installs at scale. Players receive a tangible incentive — such...

Discover the key differences between CPI and CPA in mobile marketing. Learn how ATT has changed UA on iOS and which model drives smarter growth in 2025.

Discover how Rewarded User Acquisition (RUA) reduces player churn by incentivizing early milestones, building engagement habits, and driving long-term retention for mobile games.

Recycling creatives can cut costs and boost ROAS in mobile game marketing. Learn how refreshing old ads with small tweaks can outperform brand-new ones.