Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.

UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.

Learn how Apple ATT and Google Privacy Sandbox will change user acquisition in 2026 — and how studios can adapt with rewarded, contextual, and AI-driven UA.

Discover what rewarded UA platforms are, how they work, key features, comparisons, and why Gamelight is a leading rewarded user acquisition solution in 2025

Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.

UA fraud in 2025 wastes billions through bots, click injection, and fake installs. Learn how to detect, prevent, and protect your budget from fraudsters.

Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025

Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.

See the best rewarded UA campaign examples in 2025. Discover how top mobile games use rewarded ads and offerwalls to boost installs, retention, and ROAS.

Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.

Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.

Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.

Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.

Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.

In 2025, your best mobile marketing channel may not be TikTok or Meta. From push to referrals, overlooked channels can drive high-intent growth and retention.

Learn how to build a rewarded UA strategy that goes beyond Day 7 ROAS. Design smarter rewards, optimize for retention, and drive long-term mobile game growth

Rewarded marketing gives AI targeting the clean, high-signal data it needs. In 2025, it’s the perfect training ground for smarter, retention-driven UA

Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.

Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.

Day 7 ROAS is one of the most misleading metrics in mobile gaming. In 2025, growth teams must shift to predictive models and retention-driven KPIs.