top of page
Search
From Media Buying to Player Buying: Rethinking Paid UA in 2025
Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.
Fátima Castro Franco
3 min read
Mastering Apple Search Ads Metrics for Improved Campaign Performance
Advanced Apple Search Ads metrics guide for optimizing ROI, covering SOV, TTR, and LTV to maximize ad effectiveness.
Nazife Ãœnal
5 min read
Leveraging Apple Search Ads for User Retention and Engagement
Use Apple Search Ads to boost user retention and engagement, focusing on custom messaging, creative sets, and optimized bids.
Nazife Ãœnal
5 min read
Strategies for Maximizing Impressions in Apple Search Ads
Mastering Impressions in Apple Search Ads: Target effectively, engage users, succeed in mobile gaming market
Karyna Tkachenko
3 min read
SplitMetrics Unveils Apple Search Ads Average Conversion Rate Soaring to 65.37%
SplitMetrics’ latest report reveals that the average CR in Apple Search Ads increased compared to 2022 and reached 65.37%
Karyna Tkachenko
2 min read
Unlocking the Power of Negative Keywords in Apple Search Ads
The blog talks about crucial role of negative keywords in mobile game marketing
Karyna Tkachenko
3 min read
Unlocking Success with Apple Search Ads: Strategies for App Growth
This blog informs about updates to the Apple Search Ads platform, and changes in user behavior to adapt your strategies accordingly
Karyna Tkachenko
5 min read
Learning with Gamelight
bottom of page