top of page
Search


Gamelight's Financial Outlook for the Global Mobile Gaming Industry
Gamelight examines the financial outlook of the global mobile gaming industry, including revenue growth, game monetization trends, and strategies for sustainable profitability.
Fátima Castro Franco
4 min read


Gamelight Examines the Future of Global Gaming Revenue and Monetization Trends
Explore Gamelight's report on the future of global gaming revenue and the monetization trends shaping the industry, from hybrid monetization to in-game advertising.
Fátima Castro Franco
4 min read


Gamelight Predicts Mobile Gaming Revenue Growth to Continue in 2026
Explore why mobile gaming revenue is expected to grow in 2026. Gamelight analyzes the trends driving the global mobile gaming industry, from monetization to user acquisition.
Fátima Castro Franco
5 min read


Is Rewarded TrafficHigh Quality?
The debate around rewarded traffic misses the point. Quality is not a channel label — it's the result of measurement. Here's what advertisers should actually track.

Aytaj Namazova
6 min read


Learn to Earn: Rewarded UA in Education Apps Explained
Discover how Rewarded User Acquisition is transforming education apps in 2025. Learn how EdTech platforms use Gamelight’s Rewarded UA to attract motivated learners, boost retention, and scale sustainable growth.
Fátima Castro Franco
3 min read


User Acquisition Without Ads: What Growth Looks Like in 2026
In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.
Fátima Castro Franco
3 min read


UA Strategies for 2026: How Smart Teams Will Grow in the Next Era of Mobile Marketing
Discover the user acquisition strategies that will define 2026. From adaptive automation to retention-first planning, here’s how leading teams will scale smarter in the new growth era.
Fátima Castro Franco
4 min read


The Hidden Cost of a Bad Ad Tech Stack for Game Publishers
Learn how a bad ad tech stack drains publisher UA budgets. From fraud to inefficiency, discover why direct traffic and AI targeting are key in 2025.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Midcore Games in 2025
Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.
Fátima Castro Franco
3 min read


From Paid to Organic: A Complete Guide to UA Channels
Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


The Cross-Genre Advantage: How Rewarded UA Platforms Quietly Redefine Game Discovery
Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.
Fátima Castro Franco
3 min read


From Media Buying to Player Buying: Rethinking Paid UA in 2025
Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.
Fátima Castro Franco
3 min read


When Mobile User Acquisition Platforms Become Retention Engines
Mobile user acquisition platforms in 2025 must evolve beyond installs. The winners will be those that act as retention engines, driving loyalty and long-term ROAS
Fátima Castro Franco
3 min read


Boosting Player Retention: How Rewarded Ads Enhance User Engagement in Mobile
Explore key strategies for boosting player retention and ensuring long-term engagement and revenue in mobile gaming

Karyna Tkachenko
5 min read


Boosting Community Engagement in Mobile Games: The Power of In-Game Events and Challenges
Discover how dynamic in-game events and challenges can boost community engagement, player retention, and monetization in mobile gaming

Karyna Tkachenko
6 min read


Mastering the Art of Accelerating App Growth: Proven Strategies for Mobile Game Marketing Success
In the competitive mobile app landscape, accelerated growth is key. Effective marketing strategies attract and retain users, driving success

Karyna Tkachenko
8 min read


Revive Your Game User Base: Effective Retargeting Strategies to Acquire and Re-engage Previous Players
Learn how retargeting previous users can boost engagement and revenue in gaming

Karyna Tkachenko
8 min read


Maximizing In-Game Revenue: Unleashing the Power of Analytics in Monetization Strategies
Unlock the power of analytics to refine monetization strategies, optimize revenue, and enhance player experience in mobile gaming

Karyna Tkachenko
6 min read
Learning with Gamelight
bottom of page
