Learn how a bad ad tech stack drains publisher UA budgets. From fraud to inefficiency, discover why direct traffic and AI targeting are key in 2025.

Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.

Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.

The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.

Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025

Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.

Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.

Mobile user acquisition platforms in 2025 must evolve beyond installs. The winners will be those that act as retention engines, driving loyalty and long-term ROAS

Explore key strategies for boosting player retention and ensuring long-term engagement and revenue in mobile gaming

Discover how dynamic in-game events and challenges can boost community engagement, player retention, and monetization in mobile gaming

In the competitive mobile app landscape, accelerated growth is key. Effective marketing strategies attract and retain users, driving success

Learn how retargeting previous users can boost engagement and revenue in gaming

Unlock the power of analytics to refine monetization strategies, optimize revenue, and enhance player experience in mobile gaming

Loot boxes have emerged as a controversial yet prevalent monetization strategy. These virtual containers offer randomized rewards,...

In this blog post we explore how developers can harness big brand participation to enhance monetization in mobile games

The blog explores the evolving landscape of brand marketing in the mobile gaming industry and delves into the big brand engagement

The blog is taking a deeper dive into a crucial aspect often overlooked by marketers: maximizing down-funnel events

This blog talks about the impact of qualitative research on product adoption in mobile game marketing

Today’s blog delves into some of the noteworthy revelations from the 2024 Google for Games Developer Summit

The Apple Vision Pro revolutionizes app development and marketing with advanced features reshaping ASO strategies and user engagement