Discover how UA marketers are going beyond CPI with LTV optimization. Learn how Rewarded UA platforms like Gamelight help you acquire high-value users, increase retention, and drive long-term growth in 2026.

Rewarded User Acquisition (RUA) isn’t just for installs — it’s the foundation of lasting engagement. Discover how rewarded campaigns build long-term retention and multiply user value in 2025.

In 2025, LTV is no longer just a formula — it’s a reflection of how you treat your users. Here’s how top UA teams are redefining Lifetime Value around relationships, engagement, and long-term loyalty.

Rewarded User Acquisition (Rewarded UA) connects you directly with motivated users who choose to engage. Discover why it’s the most effective and transparent way to attract high-quality, long-term players in 2025.

Creative testing isn’t just about CTRs — it’s the engine behind long-term UA success. Learn how smarter testing, iteration, and Rewarded UA data can drive sustainable growth in 2025.

Discover how to combine rewarded marketing and retention campaigns to boost engagement, loyalty, and ROAS. Learn how platforms like Gamelight use rewards to turn new installs into long-term, high-value users.

Rewarded UA is changing how marketers think about the user lifecycle. Discover why it bridges the gap between acquisition and retention — and how Gamelight turns installs into loyal, high-value players.

Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.

Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.

Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.

UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.

Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.

Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.

Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.

Day 7 ROAS is one of the most misleading metrics in mobile gaming. In 2025, growth teams must shift to predictive models and retention-driven KPIs.

This guide equips you with the knowledge and strategies needed to maximize the impact of your marketing efforts while minimizing costs

Influencer marketing is a powerful tool for driving downloads of your mobile game.

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.