Explore rewarded UA benchmarks for 2026, including CPI, retention, ROAS, and LTV performance. Learn what good rewarded user acquisition results actually look like for mobile games.

Learn how to scale user acquisition in 2026 without overspending. Discover data-driven tactics for optimizing ROAS, using rewarded UA, and automating budget allocation for smarter, profitable growth.

Discover how UA marketers are going beyond CPI with LTV optimization. Learn how Rewarded UA platforms like Gamelight help you acquire high-value users, increase retention, and drive long-term growth in 2026.

Rewarded User Acquisition (RUA) isn’t just for installs — it’s the foundation of lasting engagement. Discover how rewarded campaigns build long-term retention and multiply user value in 2025.

In 2025, LTV is no longer just a formula — it’s a reflection of how you treat your users. Here’s how top UA teams are redefining Lifetime Value around relationships, engagement, and long-term loyalty.

Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.

UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.

Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.

Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.

In this blog we cover utilization of predictive analytics to identify users with high potential Lifetime Value

Segmentation strategies empower you to deliver relevant ads that re-engage users and drive better results for your app advertising.

Social media platforms have become one of the most important channels for user acquisition in the mobile app industry.

Influencer marketing is a powerful tool for driving downloads of your mobile game.

By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

It's essential to employ proven tactics that drive effective user acquisition. Explore strategies and tactics to deliver remarkable results.

Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.

Due to the social nature of these games, players are more likely to spend money on in-game items and subscriptions to enhance their gameplay

Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.

Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.