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Micro-Scaling: The New UA Strategy for 2025
Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.
Fátima Castro Franco
3 min read
UA Cohort Analysis: Turning Data Into Smarter Campaigns
UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.
Fátima Castro Franco
3 min read
What Is Rewarded User Acquisition? (With Examples)
Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.
Fátima Castro Franco
3 min read
Rewarded Ads & Player LTV: Beyond the First Install
Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.
Fátima Castro Franco
4 min read
Leveraging Predictive Analytics for Mobile Game Marketing Success
In this blog we cover utilization of predictive analytics to identify users with high potential Lifetime Value
Karyna Tkachenko
3 min read
Segmentation Strategies for Effective Re-Targeting in App Advertising
Segmentation strategies empower you to deliver relevant ads that re-engage users and drive better results for your app advertising.
Vika Muzyka
3 min read
The Power of Social Media Advertising: Tips and Tricks for Maximizing Your User Acquisition Efforts
Social media platforms have become one of the most important channels for user acquisition in the mobile app industry.
Vika Muzyka
2 min read
Leveraging Influencer Marketing to Drive Downloads
Influencer marketing is a powerful tool for driving downloads of your mobile game.
Vika Muzyka
2 min read
Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success
By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.
Vika Muzyka
4 min read
Unleashing the Potential of Mobile Game Advertising: Proven Tactics for Driving User Acquisition
It's essential to employ proven tactics that drive effective user acquisition. Explore strategies and tactics to deliver remarkable results.
Vika Muzyka
4 min read
How Arcade Games Can Boost Engagement, Retention, and ARPU
Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.
Vika Muzyka
3 min read
Outsmart Your Opponents: Elevate Engagement for the Strategy Games
Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.
Vika Muzyka
4 min read
Exploring the World of MMOs: Advantages, Target Audience, and Unique Points
Due to the social nature of these games, players are more likely to spend money on in-game items and subscriptions to enhance their gameplay
Vika Muzyka
3 min read
Winning Strategies for Dominating the Racing Game Scene
Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.
Vika Muzyka
3 min read
Boost Your Brainpower with these Engaging Puzzle Games
Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.
Vika Muzyka
3 min read
The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts
Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.
Vika Muzyka
3 min read
What are Key Performance Indicators and Why are they important?
KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.
Vika Muzyka
4 min read
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