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Outsmart Your Opponents: Elevate Engagement for the Strategy Games

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world. These games can take many different forms, including turn-based games, real-time strategy games, and city-building simulations.

Some examples of Strategies:

Clash of Clans - A game developed by Supercell that has players build their own villages and train troops to defend against enemy attacks.

Clash Royale - Another game developed by Supercell that combines elements of tower defense and collectible card games, where players battle against each other in real-time matches.

Age of Empires: World Domination - A game developed by KLabGames that is a mobile version of the popular PC game, where players build their own civilizations and engage in battles against other players.

Game of War - Fire Age - A game developed by Machine Zone that lets players build their own kingdoms, form alliances, and battle against other players in real-time.

Rise of Kingdoms - A game developed by Lilith Games that lets players build and expand their own civilizations, form alliances with other players, and engage in battles against enemy civilizations.

Plague Inc. - A game developed by Ndemic Creations that lets players create and evolve their own deadly viruses to infect and wipe out the human population.

Civilization VI - A mobile version of the popular PC game developed by Aspyr Media, where players build and manage their own civilizations, advance their technology and culture, and engage in diplomacy and war with other civilizations.

Total War Battles: Kingdom - A game developed by Creative Assembly that lets players build and expand their own kingdoms, train armies, and engage in battles against enemy kingdoms.


These games are known for their engaging gameplay, strategic depth, and various elements of resource management, diplomacy, and combat.


One of the biggest advantages of Strategy games is their high engagement and retention rates. Players are often motivated to keep playing in order to progress further, build their armies or cities, and achieve more challenging objectives. This can lead to higher Average Revenue Per User (ARPU) and longer player lifetimes, resulting in more revenue for the game developer.


The target audience for Strategy games can vary depending on the specific type of game, but generally includes older players who enjoy intellectual challenges and strategic gameplay. These types of games are also popular among hardcore gamers and those who prefer longer play sessions.


Unique points of Strategy games include their focus on planning and decision-making, as well as their ability to provide a sense of accomplishment and satisfaction for players who successfully complete challenging objectives. Additionally, many Strategy games feature in-app purchases that allow players to unlock new content, which can increase their overall engagement and LTV (lifetime value).


Compared to other game verticals, Strategy games typically have higher Cost Per Install (CPI) due to their more niche appeal and complex gameplay mechanics. However, User Acquisition (UA) can be easier due to the passionate fan base of hardcore gamers who are more likely to share and recommend the game to others. Additionally, Strategy games may have higher Click-Through Rates (CTR) and Cost Per Mille (CPM) compared to other game genres due to their visually stunning and immersive game worlds.


In summary, Strategy games are a popular game vertical that offer many advantages for game developers. With their high engagement and retention rates, niche target audience, and focus on intellectual challenges, Strategy games have the potential to generate significant revenue through in-app purchases and advertising. Developers must carefully target their advertising efforts to optimize their UA and CPI efforts and consider how best to incorporate visually stunning game worlds into their games to increase CTR and CPM. Overall, Strategy games can be a great choice for developers looking to create intellectually stimulating games with a passionate fan base.

In conclusion, Strategy games are a challenging and engaging game vertical that offer many unique advantages for game developers. With their focus on planning and decision-making, these games can attract a niche audience of hardcore gamers and provide them with hours of challenging gameplay.

Developers can take advantage of the high engagement and retention rates of Strategy games to increase their ARPU and LTV, although they should be prepared for a higher CPI due to the niche appeal of these games. In order to be successful in the Strategy game vertical, developers should focus on creating visually stunning game worlds and engaging gameplay mechanics that keep players coming back for more.


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